Company anniversary – a landmark moment for any organization that you want to celebrate in a special way. For some large enterprises, it is also an additional opportunity to attract the attention of media and partners. And often, world-renowned companies turn their anniversaries into real shows. Spectacle and scale are the secret to making such events memorable.
Organizing large-scale, image-building events requires substantial investments. But sometimes creative solutions cost very little and stay in memory for a long time. A good corporate event is an event planned down to the smallest detail. We have prepared for you a top list of striking examples of extraordinary anniversaries of Russian and international companies. Such events inspire and help you improve.
Dream vacation in France for 6 thousand employees!
The celebration of the 20th anniversary of the multinational network company Tiens (Tiens Group Co. Ltd) was unforgettable. Li Jinyuan, the owner of the company that produces cosmetics and dietary supplements, gave his employees an unusual gift. Half of the staff (that's 6400 employees) went to France for four days at his expense.
The vacation turned out to be productive: after visiting the Louvre, the famous cabaret Moulin Rouge, and other entertainment, Tiens employees staged a flash mob. Putting blue caps on their heads and lining up in the shape of a huge living inscription "Tiens’ dream is Nice in the Côte d’Azur" ("Our dream is Nice on the Côte d’Azur") along the coast of the French Riviera, they got into the Guinness Book of Records.
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Tiens employees staged a flash mob |
Apple is focused on the future, not the past
The company "Apple" is on everyone's lips. But have we ever heard in the news how it celebrates another milestone? In 2016, on the company's founding day, it was quiet on all its social networks. The only mention of the 40th anniversary from the company itself was a short insert before the presentation of the new iPhone.
Later, several photos from the celebration appeared on the Twitter account of the company's CEO Tim Cook. Apple employees gathered in the campus courtyard and listened to New Zealand DJ Zane Lowe (Zane Lowe). Cook himself also spoke to them. Steve Jobs, who started such modest corporate parties, explained it simply: "Apple is focused on the future, not the past."
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Apple company party |
100 major world events from the "Hillton" hotel
In May 2019, the world's most famous hotel chain, "Hillton", celebrated its 100th anniversary. This is a company over which time truly has no power. As part of the celebration of the memorable date, the management organized an unusual campaign.
More than 7 thousand people from around the world took part in the survey "100 main events that influenced the course of world history". Respondents were asked to choose the most significant event of the 20th century. The most important for the respondents was the end of World War II. They also noted discoveries in medicine and healthcare, the first people in space and on the Moon.
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100 major world events from the "Hillton" hotel
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In addition to the survey, festive events were organized for guests of "Hillton" hotels around the world, where visitors immersed themselves in the century-long history of hospitality. Everyone who wished attended a festive buffet with an interactive program and received gifts from the hotel.
VKontakte with space
In the way domestic companies celebrate significant dates, one can sense the Russian scale. The 10th anniversary of the popular social network "VKontakte", with the support of "Roscosmos", was marked by launching a robot named Spotty into space. In spring 2017, it went to the ISS in a special capsule. Spotty was created to connect users of the social network with the crew of the station. With its help, cosmonauts could receive messages from Earth and send unique footage and videos about life in space.
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Robot named Spotty from VKontakte |
The space theme also became the main one at the corporate event dedicated to the memorable date. The venue was decorated with spacesuits, planets, satellites, and spaceships. But there was no alcohol: the management's policy does not encourage alcoholic beverages. As part of the event, a concert of the bands "Zveri" and "Tesla Boy" was held for VKontakte employees.
Whom do Russian cosmonauts congratulate on their anniversary?
The 25th anniversary of Gazprom on the stage of the State Kremlin Palace – an event that will be remembered for a long time. The management decided not to skimp on the celebration, and the show turned out truly spectacular. Anyone could watch the concert program on TV. The celebration began with a screening of a recording of the meeting between the President of Russia and the head of the company, Alexander Miller.
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| 25th anniversary of Gazprom on the stage of the State Kremlin Palace |
Russian theater and film actors, famous musicians and TV presenters performed for the company's employees and guests of the event. The band Lyube, the Cossack Choir, a children's musical theater, instrumental and dance ensembles helped create a festive atmosphere. During breaks between performances, the audience could learn interesting facts from the history of Russia's largest company. The culmination of the evening was a greeting from the crew of the ISS.
The largest jar of cream in the world
The well-known cosmetics company “MIXIT” celebrated an important date under the motto «5 years – no boundaries!». The company set a world record that entered the Guinness Book of Records. The brand produced the largest jar of body cream in the world! The weight of the jar was 2622 kilograms or 2856 liters. The company broke the record of the European company “Nivea”, set in 2001. “New Record Cream” was created specifically so that on the brand's birthday, everyone could receive the coveted jars. At the celebratory event in Moscow, which took place in Gorky Park, the largest promotion with distribution of cosmetic products took place: guests received almost 57.5 thousand packages of the product.
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| The largest jar of cream in the world |
Also, at the anniversary event, everyone could treat themselves to cotton candy, drink lemonade and get a fashionable haircut in a special zone. Contest participants received 25 beauty boxes and a certificate for an equally round sum: 100,000 rubles.
As you can see, celebrating a company's anniversary has long gone beyond standard formats. Large organizations hold extraordinary events, competing with each other in originality. The event agency “Aventura” follows global trends, tracks interesting event moments, draws inspiration from fresh ideas and implements them in clients' vibrant projects. Our specialists are guided by best practices, creating unique events together with you and for you!
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