MICE events | Organization of MICE events and tourism in Moscow
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MICE events

MICE events in Moscow, across Russia and abroad: incentive tours for employees and dealers, conferences and business trips — from concept and route to coordination of participants.

budget from 1 million ₽ How much does it cost ↓

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  • since 2010 year
  • 1000+ etc.), now it is more difficult
  • 4 offices: Moscow, St. Petersburg, Omsk, Tyumen
  • contract and a fixed estimate
  • Gazprom Neft
  • MegaFon
  • Sovcombank
  • Planning Center "Tele2-Russia
  • Sberbank of Russia
  • PJSC "Rostelecom
  • OTP Bank
  • Ericsson
Features
  • Corporate tourism
  • Individual motivational programs
  • Development of turnkey tours
Features
  • Corporate tourism
  • Individual motivational programs
  • Development of turnkey tours

Organization of MICE events in Moscow

MICE is a comprehensive organization of business trips and corporate events, combining business objectives with travel, training, employee motivation, and partner relationship development.

Event agency Aventura organizes MICE events in Moscow, across Russia and abroad. We develop programs tailored to the company's objectives — from motivational trips for employees to conferences, dealer meetings, and international business tours. We handle all stages of preparation: from concept and route development to participant coordination and contractor management.


How much do MICE events cost in Moscow

budget from 1 million ₽

The result depends on the number of participants, venue, equipment, and program.

  • up to 50 participants
    from 1 million ₽
    • Venue and equipment
    • Guest registration
    • Coffee break
    • Host or moderator
    • Photo and video
  • 50–300 participants
    estimate for the task
    • Everything from the first package
    • Stage, screen, synchronized sound
    • Branding of the venue
    • Online broadcast
    • Cocktail reception
  • 300 participants and more
    estimate for the task
    • Director and technical team
    • Several halls and streams
    • Logistics, transfers, accommodation
    • Speaker reception
    • Video production

We will send the exact estimate within 1 business day — free of charge. We fix the estimate at the start, with no hidden costs.

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Cool cases

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Conference Code/R

Annual conference for IT specialists from "Raiffeisenbank" at "Expocenter". Our team took on the full cycle of organizing the event: from developing the branding concept of the venue to hosting a Gala dinner.
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Kazakh Forum

From November 5th to 7th, 2019, the team of the event agency "Aventura" participated in organizing a large-scale and very important event for all of Russia - The XVI Forum of Interregional Cooperation between Russia and Kazakhstan...
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Family day for Gazprom Neft

Implemented an annual program for taking care of employees and their families. A comprehensive approach combined a healthy lifestyle, children's activities, and eco-master classes. The final lottery with active prizes brought together all participants and reinforced the brand's values.
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Sports event for Rostelecom

Our goal was to create an event that would be a bright spot in the corporate life of "Rostelecom" and increase employee loyalty. We developed a dynamic corporate Spartakiad where each participant had the opportunity to show themselves and feel the support of colleagues.
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Client day of Econiva company

A combined event for clients: an official part at the dealer center with a presentation of equipment and an informal continuation at the restaurant "Riga-Moscow" with a culinary show and karaoke.
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Gazprom Neft stand at the Agro-Omsk exhibition

Developed the "Gazpromneft-Regional Sales" stand for the event and decorated the venue with banners featuring the company's logo. Catering was organized for the pavilion guests, along with BTL activities with hostesses and branded merchandise.
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20th anniversary of Agro Expert Group and Field Day

Organized a jubilee "Field Day" for the company "Agroexpert Group." The event coincided with the company's 20th anniversary, so we combined the business program with a celebration. Guests were welcomed with a welcome zone, an official part with awards, and a unique field master class at the finale.
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Tourist gathering Gazpromneft

Held events for 80+ employees of Gazpromneft Catalytic Systems. The program included competitions for completing a tourist obstacle course, sports orienteering, and much more.
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Chemist Day

Held an annual celebration for the residents on the main square of Volkhov city, dedicated to the 20th anniversary of the company "PhosAgro." The large-scale celebration took place on 2 stages and concluded in the evening with performances by headliners Igor Kornelyuk and Niletto.
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Interindustry conference "PRO Bitum

Organized the largest industry conference dedicated to the production and application of bituminous materials in road construction in Russia. The Event-2018 brought together over 450 key market players: representatives of federal authorities, leading contracting and design organizations, as well as bitumen and PMB producers. We created a platform for direct dialogue between regulators and businesses, setting the vector for industry development.
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Formats of MICE events

Incentive Tours (Incentive)

Incentive corporate trips for employees, dealers, and partners. Such trips help increase team motivation, celebrate achievements, and strengthen loyalty to the company. The program usually combines leisure, entertainment, excursions, and team activities.

Conferences and Business Trips

We organize conferences, strategic sessions, and industry meetings in Moscow, other regions of Russia, and abroad. We select a venue, provide technical support, participant registration, accommodation, and a business program.

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Corporate Tours

Several days of joint travel with a packed program: excursions, team building, business meetings, training, and leisure. This format is suitable for strengthening the team, introducing employees from different branches, and developing corporate culture.
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Dealer and Partner Events

We organize meetings with dealers, distributors, franchisees, and key clients. We design the business program, product presentations, negotiations, cultural part, and guest support.
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International Business Trips

Full-cycle organization of international MICE projects: choosing the country, developing the route, booking hotels, transfers, venues, supporting participants, and handling organizational matters on site.
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Training MICE Programs

Corporate trips that combine employee training and development. The program may include trainings, workshops, strategic sessions, exchange of experience with international companies, and visits to industry events.
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Examples of past events

Russian-Kazakh Forum
Russian-Kazakh Forum
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Tourist rally
Tourist rally
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4th Tourist gathering
4th Tourist gathering
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Clients

Stages of organizing a MICE event

Project Goal Analysis

We study the company's objectives, number of participants, budget, desired destination, timing, and event format. We determine which business goals the project should achieve.

Concept Development

We create a customized MICE event program: itinerary, business agenda, excursions, team building, free time, and additional activities. We prepare a preliminary budget.

Logistics Preparation

We create a customized MICE event program: route, business part, excursions, team building, free time, and additional activities. We prepare a preliminary estimate.

Selection of Venues and Contractors

We arrange flights, train tickets, transfers, hotel accommodation, participant registration, and all travel logistics during the trip.

Project Implementation

We book conference rooms, restaurants, excursion sites, and event venues. We select technical equipment, interpreters, hosts, guides, and service staff.

Summing up

We coordinate the event at all stages: greeting participants, monitoring the program timing and contractors' work, and promptly resolving any issues that arise.
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Photo and video

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We will organize a unique event for you; all that's left is to clarify the details.

We will calculate the cost of your event

What is included in organizing a MICE event

  • We prepare photo and video materials, collect participant feedback, and provide reporting and recommendations for future corporate trips.
  • Development of the trip concept and program
  • Selection of a country, city, or venue
  • Booking of hotels and conference venues
  • Organization of flights, transfers, and logistics
  • Preparation of the business program
  • Organization of excursion and entertainment parts
  • Catering and participant services
Contact us

Thank-you letters

Since 2010, we have held more than 1,000 events throughout Russia
All reviews Order a call
MegaFon
Director of SF OJSC "MegaFon Retail" M.I. Sakhnov
Pulkovo
Head of the personnel selection and employer brand development department Y.V. Romanchyov
Gazprom Neft Refinery
Chairman of the Labor Committee N.I. Donskih
Our principles
Honesty
Honesty
Fixing the budget and terms at the start. You understand in advance what you are paying for—no hidden costs or unpleasant surprises during the preparation process.
Innovativeness
Innovativeness
We offer modern formats and creative solutions: from interactive programs to online and hybrid events using current technologies and visual effects.
Thoroughness
Thoroughness
We carefully plan every detail of the corporate event: timing, scenario, technical equipment, and contractor work. This helps to avoid overlaps and conduct the event at a high level.
Performance
Performance
We meet deadlines and agreements. We take responsibility for project implementation and see each task through to completion.
Expertise
Expertise
More than 16 years in the event industry: we know which solutions work and tailor the event format to business goals, audience, and budget.
FAQ

What is a MICE event?

MICE is a comprehensive business event that can combine a conference, training, negotiations, corporate leisure, and travel within a single program. Unlike a regular corporate party, MICE projects are aimed not only at employee recreation but also at solving the company's business objectives.

How long does preparation take?

On average, preparation for a MICE event takes from 3 to 8 weeks. If the project involves a trip abroad or a large number of participants, we recommend starting organization 2–4 months in advance.

Can a conference and corporate leisure be combined?

Yes. This is one of the most popular MICE formats. Within a single program, you can hold the business part and then organize excursions, team building, a gala dinner, or other activities for participants.

Can MICE be organized abroad?

Yes. We organize MICE events both in Russia and abroad, fully supporting the project: from choosing the destination and venue to logistics and running the program.

Do you organize flights and accommodation?

Yes. If necessary, we take care of booking air tickets, hotels, transfers, and other logistics services so that participants can focus on the event rather than organizational matters.

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Leave a request, and we will call you back soon

We will organize a unique event for you; all that's left is to clarify the details.

We will calculate the cost of your event