The book 'We'll Do It Ourselves' — paper edition
Free book from the Aventura agency

We'll Handle It Ourselves

How to organize a corporate party, conference or company anniversary on your own — and not embarrass yourself. For those who have been 'put in charge of the event': step-by-step instructions, timelines, honest price ranges, checklists and ready-made phrases for contractors and the director.

  • 276 pages
  • 16 chapters
  • 16 years of agency expertise
  • PDF
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What's inside

Where to start

What questions to ask the director so you don’t have to redo everything a week before the date.

Timelines and budget

A plan working backwards from the date and an honest price range: how much a party for a hundred people costs and what the price depends on.

Venue and catering

What to check before booking and why a hungry guest doesn't dance.

Lighting, sound, host

The minimum without which the evening will fall apart, and how to choose performers.

The evening, minute by minute

Timing, assistants, and what to do when you can't be in two places at once.

When to call in the professionals

Where you can definitely handle it yourself, and where it's wiser to give the task to an agency.

Table of contents

  1. You’ve been put in charge
  2. “Fun and lively” is not a goal
  3. Interrogate the director
  4. Count backwards from the date
  5. How much does a party for one hundred people cost
  6. Just not like last year
  7. Venue: what can go wrong? Everything
  8. A hungry guest doesn’t dance
  9. Lighting, sound, and screen
  10. Host, artists, and absolutely everyone
  11. Things people take home
  12. The evening, minute by minute
  13. You can’t be in two places at once
  14. Day X
  15. When it's time to call in the professionals
  16. We Did It Ourselves

Who wrote it

Mikhail and Evgenia Glushenkov are the founders of the event agency Aventura. 16 years of corporate parties, conferences, company anniversaries and city festivals in Moscow, St. Petersburg, Tyumen and Omsk. All stories in the book are from the agency's practice.

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Don't want to figure it out yourself? Call — 8 (495) 128-10-29, we'll organize it turnkey.