Number of persons:
7000 person
Format: Other
St. Petersburg
Format:
Another
Description

Collaboration of WIFIRE at the annual Red Bull BC One Camp aimed at brand promotion. A large LED screen was installed on the Sevkabel Embankment for online broadcast of the competition, a chill-out zone with orange poufs was organized, a lounge DJ was also working, and a branded video spinner was operating as an active animation zone.



For 2 days, WIFIRE's orange volunteers distributed prizes and gifts to festival participants and talked about WIFIRE's opportunities, inviting them to relax on the embankment and enjoy the stunning view of the Gulf of Finland.


Features
  • online broadcast of dance battles on a large screen
  • designing the concept of the entire campaign in the brand's corporate colors
  • aerial filming with a quadcopter
Organizers and artists
Evgenia Glushenkova
Project Manager
More details
Elvira Krymskaya
Project Manager
More details