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Modern trends in event organization The dynamism and high technological level of modern life today force us to decisively abandon boring protocol events. We live at a time when organizing events calls for special approaches. Modern, convenient, comfortable, prestigious, and at the same time economical trends are confidently entering the services market in the organization of not only corporate parties, but also business receptions, conferences, and seminars. In short, innovations affect both the entertainment and business spheres. Concept and content Quests and team building are gaining popularity in the field of corporate events. An entertainment element is also present in the most formal events: organizers try to adapt protocol requirements to the playful component. Interactivity is becoming the norm, creating conditions for uniting all participants of a meeting or celebration. Among communication innovations, there is a bold borrowing of internet technologies, such as, for example, tribalization, which breaks down hierarchy norms and gives everyone a voice, or content safari, when any lecture becomes a discussion. Today, any event is equipped with modern multimedia solutions. This significantly increases the level of participants' involvement in what is happening. Style and design solutions Changes in this part of event organization can be traced in everything. For example, the traditional banquet at tables is confidently being replaced by catering, table setting is becoming unusual, and small-format appetizers are growing in popularity. In organizing venues, preference is given to non-standard individual decoration, play of light, and auxiliary effects. Even in the organization of official events, maximum democratization is noted: flowers appear on meeting tables, and the business dress code is noticeably softening. Location Unusual event venues lead in this regard, for example, in a museum, shopping center, or on factory grounds. However, preference is given to off-site formats, where active games, sun, a light breeze, the smell of freshly cut grass, and melodies of living nature become their advantage. The ideal solution for a collective outing into the fresh air is the use of quick-assembly structures: marquees, tents, domes, canopies. A universal and economical approach for solving any tasks is renting marquees in St. Petersburg with an area from 9 to 5,000 sq. meters. Such a structure can be installed on various surfaces and in any place: in a forest clearing, at a racetrack, on a paved area, in the center of an off-site fair. It will provide protection from sun, wind, and rain and at the same time create an effect of cohesion among the team and invited participants. Conclusions For everyone involved in event organization, it is simply necessary to follow trends and innovations and constantly be in search of new locations, new ideas, and new creative performances. If you physically do not have that much time, it is better to immediately think about engaging a qualified agency, for example ours. A non-standard approach to event organization, taking into account market trends, will make it eventful, interactive, and atmospheric. Ideas and trends · 26.06.2017 · 3 min
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