Apr

Trends in the Event Industry 2017

Trends trends Virtual Reality gadgets

The future is already here, and to stay relevant and not fall behind, it is necessary to keep up with the latest trends and skillfully use the latest trends in organizing events

Trends 2017

The world is not standing still, everything is moving, everything is changing. Technologies have taken control of minds and dictate how we will be in the future, and who we are today. Generation Z is growing up and becoming an active consumer, thereby bringing new requirements to event organizers.

The future is already here

If earlier we talked about the problems of dependence on the phone and the internet, now gadgets have become a necessary tool in the work of many professionals, and checking information and email 24 hours a day no longer seems strange or alarming to anyone. Technologies are advancing by leaps and bounds, and event managers must keep up with this.

Youth, and not only youth - constant users of social networks, and even the latest news we learn from there. Hashtags, the ability to post photos on Instagram right from the event venue - this is already an integral part of event preparation. But technologies also influence content consumption, its quality. According to current research, video content consumption from mobile devices in the coming years will only grow and will reach 75% of the total amount of received and transmitted information. The trend of 2017 is small video invitations and online broadcasts of events on social networks - Facebook, Instagram or VK.

Personal approach.

The world has never created as much informational content as it does now. This leads to people being overloaded with information. The trend of 2017, as mentioned above, is short videos. A client will gladly watch a one-minute informative video created seemingly by ordinary, real people. This means that there is no longer a need to shoot expensive videos with elaborate direction. It is possible to shoot a series of short videos in which ordinary people explain why a particular person should attend your event. This allows you to be closer to the client, make the approach more personal.

Opinion leaders

Traditional advertising is not going anywhere, but in 2017 special attention should be paid to attracting influential personalities for promoting event activities. Being overwhelmed with information, consumers are inclined to listen to "opinion leaders," people whom they are inclined to trust due to similarities in lifestyle, interests, and values. Of course, it is important to find such opinion leaders who will genuinely find your event interesting and useful.

Priority for mobile devices

The phone - the tool that clients use for work, communication, entertainment. This means that more search queries come from mobile devices, and when organizing events this needs to be taken into account. If a website is created for your event - remember its mobile version. Thus, optimizing the mobile version of websites will also become a priority task in 2017. In addition to websites - do not forget about managing groups and pages on social networks - the main sources of news about events in 2017.

Virtual Reality

The global market for gadgets and virtual reality software is continuously growing. This year, the popularity of virtual reality glasses that have been around for a long time but have recently captured the market will progressively increase. This means that new gadgets should have new corresponding content created for them.
With virtual reality glasses, event guests can experience it even before they physically get there. Such total immersion can become the best advertising out of all possible options.

The future has already arrived, and to stay relevant and not fall behind, it is necessary to keep up with the latest trends and know how to use them effectively in organizing events... event planning. Due to our profession, we are constantly looking for something new, using the most advanced technologies in our events. Tell us about the goals and the idea of your event, and we will make it as technological and modern as possible. At present, there is practically nothing impossible; we are only limited by our imagination!