Event Industry Trends 2017
The future is already here, and to stay relevant and not fall behind, it is necessary to keep up with the latest trends and skillfully use the latest trends in organizing events
2017 TrendsThe world doesn't stand still; everything moves, everything changes. Technology has taken over our minds and dictates what we will be in the future and what we already are today. Generation Z is growing up and becoming active consumers, thereby bringing new demands to event organizers.
The future is already here
If earlier we talked about the problems of phone and internet addiction, now gadgets have become an essential tool in the work of many professionals, and checking information and email 24 hours a day no longer seems strange or alarming to anyone. Technology is advancing by leaps and bounds, and event managers must keep up.
Young people, and not only young people, are constant users of social networks, and we even learn the latest news from there. Hashtags and the ability to post photos on Instagram directly from the event location are already an integral part of event preparation. But technology also influences content consumption and its quality. According to current research, video content consumption from mobile devices will only grow in the coming years and will reach 75% of the total amount of information received and transmitted. The 2017 trend is short video invitations and live broadcasts of events on social networks — facebook, instagram or vk.
Personalized approach
The world has never created as much information content as it does now. This leads to people becoming overloaded with information. The 2017 trend, as mentioned above, is short videos. Clients will gladly watch a one-minute informative video that seems to be created by ordinary, real people. This means there is no longer a need to shoot expensive videos with elaborate directing. You can shoot a series of short videos in which ordinary people explain why a particular person should attend your event. This allows you to be closer to the client and make the approach more personal.
Opinion leaders
Traditional advertising isn't going anywhere, but in 2017 special attention should be paid to attracting influential figures to promote events. When overwhelmed with information, consumers tend to listen to "opinion leaders" — people they tend to trust due to similar lifestyles, interests and values. Of course, it's important to find opinion leaders who will genuinely find your event interesting and useful.
Priority for mobile devices
The phone is the tool that clients use for work, communication and entertainment. This means that more and more search queries come from mobile devices, and this must be taken into account when organizing events. If a website is being created for your event, remember its mobile version. Thus, optimizing the mobile version of websites will also become a priority task in 2017. Besides websites, don't forget about maintaining groups and pages on social networks — the main sources of news about events in 2017.
Virtual reality
The global market for virtual reality gadgets and software is continuously growing. This year, the popularity of virtual reality glasses, which appeared long ago but have recently been capturing the market, will progressively increase. This means that new, appropriate content must be created for new gadgets.
With the help of virtual reality glasses, event guests can experience it even before they physically arrive there. Such total immersion can become the best advertising possible.
The future has already arrived, and in order to stay relevant and not fall behind, it is necessary to follow the latest trends and be able to use them skillfully when organizing events. By virtue of our profession, we are constantly searching for something new and use all the most modern technologies in our events. Tell us the objectives and idea of your event and we will make it as technological and modern as much as possible. Currently, there is practically nothing impossible; we are limited only by our imagination!
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