Articles on event planning: corporate events, conferences, team building

Safety at an outdoor corporate event: open area, water, forest How to hold a summer corporate event outdoors safely: open area, water, forest, ticks, and a campfire — what the organizer should check in advance. Budgets and organization · 21.06.2024 · 4 min

TOP-5 unusual event formats: How to choose the right one for a business event? The correctly chosen format of a business event is the key to the success of your event. Standard conferences with plenary sessions are becoming a thing of the past, and seminars and forums are taking their place. Interactivity, dynamism, and creativity are coming to the forefront. How to choose the right event format and stand out among partners? Ideas and trends · 09.04.2019 · 5 min

9 ideas for decorating a photo zone at an event For a very long time, press walls with company logos served as backdrops for photo zones. In recent years, more attention has been paid to photo zones, because photos are the main content of all social networks, and therefore the main storyteller about your event. A creatively designed photo zone is the key to bright and memorable photos from the event. Of course, the company logo in the photo must be present, but in addition to it, you can complement the photo zone with interesting solutions that will attract even more attention to your photo zone. We are ready to offer several ideas for inspiration. Picture frames One of the most affordable solutions that can be implemented even without the help of designers! Simply hang frames of various shapes. If you are organizing an outdoor celebration, picture frames can be hung directly on tree branches. The company logo can also be applied to the frames. Vinyl records Such a backdrop is suitable not only for music events. Retro-style photos are always interesting and relevant. Vinyl records have long become an attribute of comfort and style. Clocks Clocks are not only an interesting designer attribute, but also a wonderful symbol of the fleeting nature of time. Every second in the embrace of close and dear people is priceless! These can be cuckoo clocks or even an installation of Salvador Dali's famous painting, if you stock up on resources and prepare more thoroughly. Tablets and monitors For lovers of light pretentiousness, a photo zone where the main background is displayed on monitors, tablets and other gadgets is suitable. With their help, you can create an original picture displaying the overall theme of the event. Such decor is perfect for a presentation or a hi-tech party. Books A book is not only the best gift, but also an excellent element for a photo zone. A very budget-friendly and non-standard solution for decorating space. In addition, in the age of the internet, a book is becoming almost a rarity and is no longer so often caught in the lens. Therefore, such a photo can attract attention and set guests in a calm retro mood. Notice board A wonderful backdrop for original shots. The board can be used as a greeting card where guests can leave their wishes and comments. On the boards, you can draw and leave autographs in different colors. The usual office-school version does not have to serve as the board. These can also be fabric boards with threads, where, under the guidance of a master, everyone can try their hand at embroidering simple patterns, their names and wishes. Light garlands Such installations are suitable for creating the most tender and romantic photos! Also, in recent years, neon retro signs, popular in Western outdoor advertising of the 70s-80s, have become very popular. Flower wall Can you imagine how good a green corner can look? A flower wall or a wall of natural living moss, or floral compositions – something that will not leave guests indifferent. Live decorations are always in fashion and always attract camera flashes. In addition to flowers, you can use branches, grass, and even fruits and vegetables in compositions. Photos from past years A photo wall with photos from previous years' events, if the event is not held for the first time, will become the main attribute of the evening. You have probably noticed how social media users love to recall what happened to them in childhood, youth, student years, a year or five years ago. Photos in which guests can find themselves and their colleagues or people significant to your event are what will give precious emotions and new shots that guests will want to share, and which will tell the widest audience about your event. All these accessories can be used to enliven and create ambiance at the photo zone of the event. In general, modern trends dictate fashion for creating photo zones in such styles as: loft, fairy forest, botanical, vintage, watercolor. When creating photo zones, large-scale, multi-level decor, giant art objects, interactive decorations and directorial solutions are often used. Event agency Aventura will help you create an atmospheric photo zone for your event, which will be unique, memorable and will correspond to the general concept of the event, taking into account modern trends. Ideas and trends · 01.08.2017 · 4 min

Modern trends in event organization The dynamism and high technological level of modern life today force us to decisively abandon boring protocol events. We live at a time when organizing events calls for special approaches. Modern, convenient, comfortable, prestigious, and at the same time economical trends are confidently entering the services market in the organization of not only corporate parties, but also business receptions, conferences, and seminars. In short, innovations affect both the entertainment and business spheres. Concept and content Quests and team building are gaining popularity in the field of corporate events. An entertainment element is also present in the most formal events: organizers try to adapt protocol requirements to the playful component. Interactivity is becoming the norm, creating conditions for uniting all participants of a meeting or celebration. Among communication innovations, there is a bold borrowing of internet technologies, such as, for example, tribalization, which breaks down hierarchy norms and gives everyone a voice, or content safari, when any lecture becomes a discussion. Today, any event is equipped with modern multimedia solutions. This significantly increases the level of participants' involvement in what is happening. Style and design solutions Changes in this part of event organization can be traced in everything. For example, the traditional banquet at tables is confidently being replaced by catering, table setting is becoming unusual, and small-format appetizers are growing in popularity. In organizing venues, preference is given to non-standard individual decoration, play of light, and auxiliary effects. Even in the organization of official events, maximum democratization is noted: flowers appear on meeting tables, and the business dress code is noticeably softening. Location Unusual event venues lead in this regard, for example, in a museum, shopping center, or on factory grounds. However, preference is given to off-site formats, where active games, sun, a light breeze, the smell of freshly cut grass, and melodies of living nature become their advantage. The ideal solution for a collective outing into the fresh air is the use of quick-assembly structures: marquees, tents, domes, canopies. A universal and economical approach for solving any tasks is renting marquees in St. Petersburg with an area from 9 to 5,000 sq. meters. Such a structure can be installed on various surfaces and in any place: in a forest clearing, at a racetrack, on a paved area, in the center of an off-site fair. It will provide protection from sun, wind, and rain and at the same time create an effect of cohesion among the team and invited participants. Conclusions For everyone involved in event organization, it is simply necessary to follow trends and innovations and constantly be in search of new locations, new ideas, and new creative performances. If you physically do not have that much time, it is better to immediately think about engaging a qualified agency, for example ours. A non-standard approach to event organization, taking into account market trends, will make it eventful, interactive, and atmospheric. Ideas and trends · 26.06.2017 · 3 min

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