The holidays are just around the corner, which means it's time to think not only about corporate recreation, but also about gifts for partners and colleagues. How to choose the most original, memorable and useful corporate gift? This is not an easy question, especially when all the worries about choosing it fall on the shoulders of PR and HR managers. As they say, in a good gift everything should be perfect: both the packaging and the contents. We will tell you how to buy a gift that definitely won't go into the trash bin.
Secrets of a successful corporate gift
One of the best ways to lift a person's mood is to give them a gift. And if we are talking about corporate gifts, then here the tasks are much more large-scale. With the help of such gifts, you can express gratitude, increase brand loyalty, improve company recognition, as well as remind about yourself and strengthen partnerships. In the context of online business, where there is almost no 'live' interaction, a tangible gift is especially important.
If your gift is used, shown off on social media, or at least it has caused positive emotions – consider the mission accomplished. An unsuccessful gift is one that was thrown away. And the most unsuccessful – one that was thrown away without being opened. Therefore, in order not to miscalculate and achieve the desired success, you should not postpone the purchase of gifts until the last moment. The optimal order time is September-October. Later, specialized agencies are already busy, prices rise, and then you have to make compromises. It is better to give corporate gifts before the New Year holidays, 2-3 weeks in advance. Delivery may be 'late', so calculate the time with a margin: better earlier than later. But at the same time, better late than never.
How to come up with a gift idea if you don't have one?
The most important thing in a gift is an individual approach. With it, almost any item can become a memorable surprise. You just need to give it meaning, play up the packaging, add some humor – and a creative gift is ready. Like this jar with bright dragees – 'stress pills'.
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| Stress pills |
You can use current events in the country and the world. For example, under sanctions, it's nice to receive some rare product from abroad.
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| "Sanctions" gift |
Contrast of emotions – from disappointment to delight – will enhance the impression of the gift. This is what Rostelecom played on, having come up with men's gift sets with a double bottom. At first, when opening, the recipient saw a standard men's set – a razor, socks, antiperspirant, but further a radio-controlled helicopter was hidden. Such a toy will not leave any 'boy' indifferent, whether he is 5 or 35 years old.
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| Gift with a double bottom |
To select a set of various items in one color – both beautiful and original. Especially if it's your brand color.
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| Unified color style |
Where else to find an idea:
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conduct a survey – both within the company and with outsiders;
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look for ideas on foreign resources: often fresh ideas come to us from there;
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focus on the task, and then ideas will appear from everywhere: in transport, shopping center, office, home; the main thing is to write down ideas immediately.
Choosing the same gift for everyone is easier and cheaper, especially if the purchase is wholesale. But here it is important to separate the goals: to whom, why and on what occasion you are giving the gift. You thank partners for cooperation, motivate employees for fruitful work, and inspire clients to new purchases. Therefore, an individual approach and different gifts are a priority.
How much money to allocate?
The cost of each gift depends both on the prospects of cooperation with a partner/client, and on the required number of sets (the more, the smaller the budget per unit). But you need to remember that it's not so much the price of the gift that matters, but its value and significance. Find an individual approach to impress and be remembered not by cost, but by something more important. If there is no budget, but there is a great desire to congratulate – shoot a collective video, make something with your own hands, send postcards. Sometimes you can make someone smile with the simplest things.
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| Handmade gift |
To Brand or Not to Brand
Of course, placing your logo on the packaging provides extra advertising and boosts brand recognition. But it shouldn't "shout," filling all the available space. Let it be subtle, otherwise the value of the gift drops to zero. And branding expensive gifts is considered bad taste. The giver of a fine item will be remembered without any extra reminders.
Which Gift Is Better
When choosing a corporate gift, follow these effective tips:
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A set of small gifts evokes more emotions, since it engages several senses at once (something edible, something personal, something for work, something for home), although single gifts also remain relevant.
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It's good if the gift will be used not only at work, but also in private life. These are items for travel and leisure, hobbies, a healthy lifestyle, healthy eating, etc.
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Gifts that reflect the company's profile are more effective. Especially for promoting a young company on the market or for clearly explaining its ideas and services.
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An edible gift is a win-win option. It definitely won't be thrown away or left on a distant shelf. They are remembered less, though. For example, a sweet set.
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| A set of gift cupcakes |
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Alcohol is a classic of the genre. Break the tradition with something new: give an original glass or coaster along with the bottle, complement it with a good snack (cheese, delicacies, fruit), and accompany the gift with its history or an interesting legend.
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A calendar is considered an outdated gift by many. Although if you give it a creative twist and develop a unique design, it too can become modern and useful. Like this calendar in the form of a LEGO constructor.
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| An unusual calendar |
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Unusual packaging. Say no to the usual bags and wrapping paper with a bow. Let it be a wooden box, a jar of a whimsical shape, textiles, a canvas pouch – the more unusual, the more interesting. Add dialogue phrases, a creative slogan, an "obstacle" on the way to opening it – and give the recipient unforgettable emotions. For example, to get to the contents of this men's gift, you need to open it with a real screwdriver (included).
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| Original packaging |
Trends in the Gift Segment
The current trends today are:
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Farm products, delicacies, natural production. Who wouldn't be delighted by a real forest gift straight from the taiga with pine nuts, hazelnuts and fragrant tea made from Siberian herbs?
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| Natural farm products |
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Unique handmade items
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Digital-style gifts (a wireless charger, a power bank, a USB hub, etc.)
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A hello from the past (filmstrips, childhood sweets, Tetris, lotto, etc.)
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Creative kits
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Board games
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Gifts for health and sports
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Eco-gifts. For example, sprouting pencils – made from recycled paper. Instead of an eraser, they have a capsule with flower or herb seeds that you need to plant and wait for them to sprout
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Souvenirs brought from other countries. For example, a coffee set from different countries or exotic fruits.
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| Exotic touches in gifts |
If you still haven't decided what to give and how, contact the Aventura event agency. We will be happy to help you choose the right and useful gift that matches the goals, objectives and occasion of your event. "New Year is coming soon" – so hurry up!
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