Marketing speaker Evgenia Dmitreva

At a corporate event, a conversation about social media quickly goes beyond likes and posts: colleagues need to understand why one piece of user content gives a brand reach and engagement while another goes unnoticed. Evgenia Dmitreva explores this topic through real marketing challenges faced by brands.

At the event, she will explain how UGC creators differ from influencers, how brands work with content creators, and what challenges such projects face. A separate topic is building communities for major brands on social media. The program can include a review of the agency's practical cases.

Evgenia Dmitreva is the head of the SMM department at an advertising agency, specializing in brand marketing on social media. She has worked with cosmetics manufacturers and distributors, including Atopic, DiaVit, Concept Professional, and Aravia. In 2025, she spoke at the Severe St. Petersburg Forum with the presentation 'How user-generated content doubled reach and boosted engagement: the UGC revolution'.

Evgenia's performance is suitable for a corporate event, anniversary, private celebration, and conference. City of work — Moscow. Leave your number — we'll check the date and tell you the fee.