The informal part of the event is one of its most important components. Whatever the event may be: corporate, business, or official, it should be, first and foremost, interesting. The main task of event activities is to distract guests from the large flow of information, shift their focus, provide an opportunity to relax and amaze them. Such a break from the main program will give people new energy for subsequent active participation. What's new and interesting in this niche for us in 2019? Let's take a closer look.
Trends in event entertainment
One of the main trends of the entire event industry has become immersiveness. The so-called "immersion effect" turns passive observers into active participants in the process. Thus, what is happening absorbs participants and allows them to experience the deepest emotions.
Hence the main trend – impressions from events. They become maximally memorable when there is an impact on emotions. The tandem "emotions-impressions" should be a priority at any event. The effectiveness of an event largely depends on the level of engagement in this area. Therefore, the main novelties and trends of the entertainment side of events in 2019 are presented by:
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Augmented reality (AR) – the use of technologies like the super-successful game Pokemon Go. The involvement of high technologies and special gadgets always attracts the attention of participants.
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| Augmented reality |
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Virtual reality (VR) – this is immersion into a virtual world using special glasses or a helmet. Here the hero gets superpowers, solves logic problems, interacts with other participants, completes quests, and can also tickle their nerves with an action game.
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Live performance – this is a classic way to entertain the audience. The artists can be both show business stars and local groups – it all depends on the budget.
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Professional artist at the event. Creating a painting in real time will surely impress those present. The genre and theme of the work can vary depending on the format of the event: caricature, painting, portrait, graffiti, etc.
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Unusual photo zones – another tool for promoting information about an event on social networks. Creativity, fashion trends, accessibility of the photo zone and the presence of a professional photographer are the key to success. The original idea will definitely be appreciated with hundreds of tags and hashtags.
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| Photo zone “Pepsi” in the form of a giant rainbow, with cloud swings made of balloons. |
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Bullet time photo zone – this is a mobile photo zone for using combined video filming techniques. The use of 15-20 cameras simultaneously allows you to create the effect of time stopping or slow-motion video.
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LED screens – an effective way to simplify the work of photographers. The LED background changes colors and patterns, creating unique photo zones. Thus, you can set the company logo as a background element, offering unobtrusive advertising.
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Multitouch panels – an excellent solution for educational and marketing events. Allows you to select the right set of options for a specific event and audience. Combines an entertainment element with an informative one.
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| Multitouch panels |
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Drone show – a performance of a "swarm" of quadcopters that create entire paintings in the night sky. This is an excellent alternative to light shows and fireworks: modern and technological.
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Holograms – an expensive pleasure, but a wow effect is guaranteed. A hologram of a legendary movie character, a real artist or other famous personalities on stage will leave an indelible impression.
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Insta-printers – this is an opportunity to quickly get printed photos and capture emotions on photo paper. A simple compact device that does not require special conditions. Just connect to the power supply, insert paper – and print.
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| Insta-printers |
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3D printers – a fashionable trend that has absorbed many spheres of life. At events, with the help of 3D printing, you will surely attract the attention of guests. Thus, you can make various figures, statuettes, play up the brand logo, etc.
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Video spinners are a technology for creating 360° videos. It consists of a round platform with a capacity of up to 3 people, around which a camera rotates. It captures all the participants' actions, fun and dancing from different angles. The result is an unusual video with added music, footage, a company logo and other options. This is a great way to share content from your event via social media.
Amid the huge variety of entertainment options on offer, it is important not to forget the main thing. Take the audience's needs into account when planning the event. Moreover, remember that the entertainment program is part of the main event, so it must match its theme and objectives. Be prepared for significant expenses, because a quality product cannot be cheap. Plan your budget in advance, taking all the nuances into account.
Aventura event agency constantly monitors new entertainment technologies in the event industry. We are ready to offer our clients the most exciting and modern technologies for entertaining guests. With our specialists, your event will be held at the highest level. Participants and guests will have no time to be bored. Entrust your event to professionals!
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