21
October

Dreaming is not harmful! New Year's corporate parties where it's not boring and you're not ashamed.

New Year is a special holiday for everyone. It takes us back to carefree childhood, makes us believe in miracles and make wishes as the clock strikes midnight. It gathers together our closest and dearest ones. It differs from other holidays with its special warmth, soulfulness, and atmosphere. That's why companies approach organizing corporate New Year with full responsibility, starting planning long before the celebration. By the end of autumn, almost everyone has already decided on the venue and format of the event. And for those who haven't done it yet, we advise to book everything necessary as soon as possible.

The event industry is constantly changing and improving because new technologies and cultural trends emerge every day. Ideas and concepts for holding events change too. It's unlikely that in 2019 anyone will be interested in cliched parties in the style of the 90s, Gatsby, Hawaii, Carnival Night, etc. Today, new stories, new features, new experiences are trending. What exactly?


Let's talk about trends

Trends in organizing New Year events this winter:

  • Immersiveness or complete immersion. This is the blurring of the line between the artist and the audience in the form of a scene: each guest becomes part of the action and a full participant in what is happening. A great way to observe everything from the inside, trying on some image or role. This turns passive observers into active participants.

  • Involving employees in the stage part of the program. Involving artistic personalities of the company in the event program is not new but usually perceived with enthusiasm. Karaoke battle, rap verses, dance flash mob - there are plenty of options. For example, such a tradition has long existed in the company Philips. There are more than 750 people working at our firm - many talented singers, musicians, dancers, and poets among them. On the eve of the holiday, all willing prepare creative performances under the guidance of professional directors, choreographers, and vocalists. At a recent superhero party, regular employees sang soundtracks from cult "James Bond" movies and transformed into favorite characters.

Stylized party

  • Disconnection of the internet. Immerse people in live communication, replacing the screen of a gadget with the face of a smiling employee - what could be better? Disconnection of the internet provides an opportunity to experience genuine emotions, unfiltered by the lens of a camera and social media.

  • Food as a constructor. An innovative approach to the table, where everyone can choose the components of their dish. This easily accommodates the preferences of all guests without infringing on anyone's rights.

  • The power of decor. Extensive possibilities for decorating the venue create a special festive atmosphere, an illusion of immersing into a new space. Increasingly, environmentally friendly and "smart" materials are used for decor and embellishments, which can be easily transformed and reused (for example, cardboard).

New Year accents in decorating company celebrations “Danonein Moscow emphasized the prestige of the company and its leading positions. For example, the Russian version of "Danone" was represented by a 3D-printed matryoshka placed for a photo zone. The blue color scheme, voluminous decor, and lighting created a fairytale atmosphere of New Year's magic.

Event design

  • Decorate the Christmas tree in a new way. The Christmas tree is a classic attribute and symbol of the New Year, but the decorations change. Trends in decorating this year are born at the specialized New Year exhibition Christmasworld 2019-2020, which takes place in Germany (Frankfurt am Main). Christmasworld is the largest professional event in the world of New Year decorations. One of the most bold and relevant themes of 2020 is the tropics. This style is characterized by the use of bright and rich dark colors combined with gold and animal/plant prints. Exotic flowers and leaves, raspberry and blue-green shades, marine and fantasy elements - tropical decor tends towards luxury and richness of textures.

Tropical decor tends towards luxury and richness of textures

Also trending this year is combining blue with gold or brown. Various dark shades are also popular: wine, deep emerald green, graphite gray, and even black will be popular materials this year such as velvet, beads, transparent glass and acrylic, corrugated paper, even artificial fur on toys.


Top best New Year corporate events in the world

Leaders of large companies resort to various means to unite the team, set it in a fighting mood, gain favor and authority within the team. Corporate events are an excellent tool in this sense. We invite you to familiarize yourself with the most large-scale корпоративными мероприятиями from around the world. Who knows, perhaps you will be inspired by ideas and repeat an unforgettable and successful experience.

1. The corporate event for 1,500 employees of "Kaspersky Lab" turned into a real theatrical-circus show corporate events for 1,500 employees ofNew Year corporate party. The scale of the event is evidenced by the participation of artists from the world-famous Canadian circus "Cirque du Soleil", who performed on stage together with talented IT specialists.

Corporate event of Kaspersky Lab team with "Cirque du Soleil

2.  «Kaspersky Labis also known for its social projects. One of them was embodied in the form of an extraordinary corporate event for the company's top management. They celebrated New Year at the South Pole among ice and penguins. Such an unusual "venue" was chosen as part of a charitable campaign to sponsor an ecological expedition, raising the issue of climate change and the destruction of the continent's ecosystem.

Ecological expedition as a New Year alternative to a corporate event. "Kaspersky Lab

used the building of the American Museum of Natural History as an extraordinary venue. It was amazing that giant remains of real dinosaurs served as decorations. UBS used the building of the American Museum of Natural History as an extraordinary venue. What was amazing was that giant remains of real dinosaurs served as decorations.

4. Especially memorable was the New Year's corporate event for employees of a nickel plant

. Its owner Clive Palmer decided to thank his employees for bringing the enterprise out of crisis with generous gifts. He bought 50 Mercedes cars and 800 trips to Fiji for the best employees. For such a generous gift (worth $10 million), he was called "good Santa". Yabulu. Its owner Clive Palmer decided to thank his employees for leading the enterprise out of crisis with generous gifts. He bought 50 Mercedes cars and 800 trips to Fiji for the best employees. For such a generous gift (worth 10 million dollars), he was called "good Santa".

Trips to Fiji for the best employees

Kaspersky Lab Mail.Ru Group What's interesting is that 7600 LEDs were frozen into the ice to broadcast images and videos directly onto its surface. For two weeks, colleagues could visit the rink for free with their families and friends and enjoy the New Year atmosphere together.

Corporate event on their own skating rink

6. Taking into account the interests of every employee at a huge company's corporate event - possible. YOTA PARK. In one day there were: outdoor competitions, yoga classes, creating unusual makeup, sumo wrestling in special costumes, drawing areas, a flamingo pool, photo and video zones, animators, and much more.

Amusement park for 1100 employees - YOTA PARK

Company МТС and even organized a "surreal non-stop" under the auspices of Salvador Dali's creativity. Here everything was unusual: from Santa Claus, more resembling a snowman with huge eyes, to hanging fir trees and upside-down tables on the ceiling. And the main attraction was a visit to a surreal astrologer, who determined the psychological portrait of an employee based on the animal shape of bread crumbs.

Surreal corporate event under the auspices of Salvador Dali

How to celebrate the New Year corporate event 2019-2020? You can think as much as you want, but the main thing is to determine for yourself and your colleagues the degree of involvement and choose what will appeal to everyone. We recommend thinking about what gives your team a sense of celebration, adding it to the main idea and not overloading the event with official messages and speeches. Ask yourself what will remain in memory about your event in a year? Start from there! And we, in turn, will always be happy to help bring all your ideas to life in the best and most professional way.



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