New Year is a special holiday for everyone. It takes us back to carefree childhood, makes us believe in miracles and make wishes as the clock strikes midnight. It gathers together our closest and dearest ones. It differs from other holidays with its special warmth, soulfulness, and atmosphere. That's why companies approach organizing corporate New Year with full responsibility, starting planning long before the celebration. By the end of autumn, almost everyone has already decided on the venue and format of the event. And for those who haven't done it yet, we advise to book everything necessary as soon as possible.
Let's talk about trends
Trends in organizing New Year's events this winter:
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Immersiveness or full immersion. This erases the boundary between artist and spectator in the form of a stage: each guest becomes part of the action and a full participant in what is happening. A good way to observe everything from the inside by trying on some image or role. Thus, from passive observers, everyone becomes active participants.
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Involving employees in the stage part of the program. Involving artistic personalities from the company in the event program is not new, but it is usually received with enthusiasm. Karaoke battle, rap verses, dance flash mob – there are many options. For example, such a tradition has existed for a long time at the company Philips. More than 750 people work at the firm – among them are very many talented singers, musicians, dancers, and poets. On the eve of the holiday, everyone who wants to prepares creative acts under the guidance of professional directors, choreographers, and vocalists. Last time at a superhero party, rank-and-file employees sang soundtracks from the cult “James Bond” and transformed into their favorite characters.
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| Stylized party |
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Turning off the internet. To immerse people in live communication by replacing the gadget screen with the face of a smiling employee – what could be more wonderful? Turning off the internet makes it possible to get real emotions, not refracted through the lens of a camera and social networks.
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Food as a constructor. An innovative approach to the table, where everyone can choose the components of their dish themselves. This makes it easy to take into account the preferences of all guests without infringing on anyone's rights.
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The power of decor. The wide possibilities of venue decoration create a special festive atmosphere, the illusion of immersion in a new space. Increasingly, eco-friendly and “smart” materials are used as decor and decorations, which are easy to transform and use again (for example, cardboard).
The New Year's accents in the decoration of the celebration of the company “Danone” in Moscow emphasized the prestige of the firm and its leading positions. For example, the basis of the Russian version of “Danone” became a matryoshka, which was made in 3D and placed for the photo zone. The blue-blue palette, three-dimensional decor, and lighting created a fairy-tale atmosphere of New Year's magic.
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| Event design |
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Decorate the Christmas tree in a new way. The Christmas tree is a classic attribute and symbol of the New Year, but the decorations change. Trends in this year's decoration are born at the specialized New Year's exhibition Christmasworld 2019-2020, which takes place in Germany (Frankfurt am Main). Christmasworld is the largest professional event in the world of New Year's decor. One of the most daring and relevant themes of 2020 is the tropics. This style is characterized by the use of bright and saturated dark colors in combination with gold and animal/plant prints. Exotic flowers and leaves, crimson and blue-green shades, marine and fantasy elements – tropical decor tends toward luxury and richness of textures.
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Tropical decor tends toward luxury and richness of textures |
Also in fashion is the combination of blue with gold or brown. Various dark shades are also relevant: wine, deep emerald, graphite gray, and even black. In terms of materials, this year velvet, beads, clear glass and acrylic, corrugated paper, and even faux fur on toys will be popular. To surprise guests, hang a garland of light bulbs directly on a jute rope or create a tropical paradise on the branches – such decor will definitely be remembered.
Top Best New Year Corporate Parties Around the World
What don't the leaders of large companies resort to in order to unite the team, get it into a fighting mood, and win the team's favor and authority. Corporate holidays in this sense are an excellent tool. We invite you to familiarize yourself with the most large-scale corporate events from around the world. Who knows, perhaps you will be inspired by the ideas and repeat the unforgettable and successful experience.
1. A real theatrical and circus show was the New Year's corporate party for 1.5 thousand employees of «Kaspersky Lab». The scale of the event is evidenced by the participation in the program of artists from the world-famous Canadian circus “Cirque du Soleil”, who performed on the same stage with talented IT specialists.
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| Corporate party of the "Kaspersky Lab" team with the circus “Cirque du Soleil” |
2. «Kaspersky Lab» is also known for its social projects. One of them was implemented as an extraordinary corporate party for the company's top management. They celebrated the New Year at the South Pole among ice and penguins. Such an unusual «venue» was chosen as part of a charity event to sponsor an environmental expedition. In this way, the problem of climate change and the destruction of the continent's ecosystem was raised.
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| Environmental expedition as a New Year alternative to a New Year corporate party. "Kaspersky Lab" |
3. And Swiss financiers of the UBS holding used the building of the American Museum of Natural History as an extraordinary venue. What was surprising was that giant remains of real dinosaurs served as decorations.
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| New Year corporate party in the building of the American Museum of Natural History |
4. Particularly unforgettable was the New Year corporate party for employees of the nickel plant Yabulu. Its owner Clive Palmer decided to thank his workers for bringing the enterprise out of crisis with generous gifts. He bought the best employees 50 Mercedes and 800 vouchers to Fiji. For such a generous gift (worth $10 million), he was nicknamed «kind Santa».
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| Vouchers to Fiji for the best employees |
5. At Mail.Ru Group they bet on an active lifestyle and live communication. Employees set up an ice rink right in their office, on the site of the gym, where they held the corporate party. Interestingly, 7600 LEDs were frozen into the ice to broadcast images and video directly on the surface. For two weeks, colleagues could visit the rink for free together with family and friends and enjoy the New Year mood.
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| Corporate party at their own ice rink |
6. Taking into account the interests of every employee at a corporate party of a huge company is possible. This was proven at Yota when they created a whole amusement park for 1100 employees – YOTA PARK. In one day, there were: outdoor competitions, yoga sessions, unusual makeup, sumo wrestling in special costumes, drawing zones, a pool with flamingos, photo and video zones, animators and much more.
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| Amusement park for 1100 employees – YOTA PARK |
7. The company MTS even organized a «surrealistic non-stop» under the aegis of Salvador Dali's creativity. Here everything was unusual: from Ded Moroz (Father Frost), who looked more like a snowman with huge eyes, to fir trees suspended from the ceiling and upside-down tables. And the main attraction was a visit to a sur-astrologer, who determined the psychological portrait of an employee by a little animal made of bread crumb.
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| Surrealistic corporate party under the aegis of Salvador Dali's creativity |
How to celebrate the 2019-2020 New Year corporate party? You can think about it as much as you like, but the main thing is to determine for yourself and your colleagues the level of involvement and choose what everyone will enjoy. We recommend thinking about what gives your team a feeling of celebration, adding it to the main concept, and not overloading the event with official messages and speeches. Ask yourself: what will people remember about your event a year from now? Use that as your starting point! And we, for our part, will always be happy to bring all your ideas to life in the best and most professional execution.
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