Sales speaker Anna Sorokina

A sales department can grow slower than the business: it's hard to find a manager, hard to retain managers, and team motivation is lost when unpopular decisions are made. Anna Sorokina helps to understand how to build a scalable sales department, hire and manage salespeople.

Anna Sorokina is the CEO and founder of Altasales, which since 2020 has been building sales departments using the 'ROP Sharing' model, recruiting salespeople, implementing CRM, quality control, and training managers. She has over 20 years of experience in management and business consulting, an MBA degree, and a certificate from Copenhagen Business School.

The audience will explore sales team management, manager motivation, hiring and retaining employees, as well as decisions on layoffs while maintaining team motivation. Anna is the author of the books 'Buying the One Who Sells', 'Conversion in Sales', and 'Dismissal'.

Anna performs in Moscow and travels to other cities, conducts online events. A talk, master class, and moderation for business forums, conferences, and team meetings are available. In 2025, she opened the 'Sales.Main' forum in Moscow, and in 2024 she was its speaker.

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