The event industry is constantly evolving and never stands still. Thousands of extraordinary events are held around the world every month. While it may not be possible to attend them all, it is quite realistic to study useful experiences and be inspired by fresh new ideas.

We present to you a selection of 9 unique event ideas of the month that have been implemented by global companies in their projects.

Tricks on water with a jetpack from Adidas

Water tricks with a jetpack

The American music and arts festival in the Coachella Valley (USA) is considered one of the largest, most popular, and high-budget music festivals in the world. Adidas company held its annual мероприятие called "Adidas Sports Club" precisely at this festival. The idea of the club is to combine sports and culture. The event guests visited unique basketball, tennis, and football courts, enjoyed a pool with hydromassage, watched performances of synchronized acrobatics and water tricks with a jetpack. Also, all those interested took part in a mini-festival without cell phones and attended a musical lunch.

Desert music and biorhythms of cacti

The American Ace Hotel hosts cultural entertainment in the desert called Desert Gold as part of the Coachella Arts Festival (USA) every year. This year at the event, participants could meditate with an instructor, attend live performances, and an evening of comedy. The main point of interest was a series of musical compositions created by electronic impulses of cacti. Thanks to the use of a midi controller, listeners had a unique opportunity to track the subtle biorhythms of plants.

Desert music and cactus biorhythms

Knitted photo booth and ceiling design made of perforated paper

A recent annual fundraising festival took place at the Brooklyn Museum dedicated to Mexican artist Frida Kahlo and the museum's new exhibition "Frida Kahlo: Appearances Can Be Deceiving." The museum courtyard of fine arts was adorned with a cascade of colorful decorations in the style of "papel picado" (perforated paper). This decoration consists of cut-out paper flags of various designs.

Ceiling design made of perforated paper

Also, a colorful photo booth made entirely of knitted items by New York artist Olek was presented at the event. The event was attended by over 1200 guests and raised over 1.9 million dollars for museum exhibitions and educational programs.

Hostesses on bicycles with tree-shaped glassware

The annual Pink Tie Party Festival took place in Washington, D.C. In the main hall, there was a bar decorated with images of blooming cherry blossoms against a blue sky. Guests were served sparkling wines and cherry brandy. Tables for event sponsors were adorned with hanging cherry blossoms from the ceiling. At the main entrance staircase, decorators placed an installation of cascading umbrellas in front of a painting of blooming cherry blossoms. The highlight of the event was hostesses in floral dresses and bright wreaths. The ladies served drinks to guests from glasses hanging on "trees" attached to tricycles.

Hostesses on bicycles with tree-shaped glassware

5. Room made of money

An exhibition on financial themes opened in the art district of Los Angeles. The exhibition was organized by a company that aims to promote financial independence for women. Visitors explored a colorful infinity room adorned with money, allowing them to envision their independent financial future.

Money room

Singing fountain show with pyrotechnics, a one-ton iron throne, and a fiery party

In anticipation of the final season of "Game of Thrones," a unique water show with pyrotechnics, music, and video projections was organized at the Bellagio fountains in Las Vegas. Using projections, a massive silhouette of a dragon was recreated, which "ignited" the water with pyrotechnics.

Singing fountain show with fireworks

Also, in honor of the release of new episodes, a legendary 11-meter tall Iron Throne weighing 9,000 kilograms was installed at Rockefeller Center.

A premiere party took place at one of New York's most prestigious event venues - the ballroom at Ziegfeld - to mark the occasion. The event's red, dramatic design reflected the title of the final part of the series "Fire and Blood." The authentic decor took center stage: red candles in miniature antlers and artificial skulls.

Premiere party for the final season of "Game of Thrones

Goat yoga, wandering artists, and an industrial welcome wall with a logo

Recently, one of the world's largest business events - C2 Montreal business conference - took place in Montreal, Canada. The central entrance to the hotel where the event took place was adorned with a massive welcome wall featuring the conference logo, decorated with various industrial elements and greenery.

C2 Montreal business conference

Throughout the event, roaming acrobats dressed in 19th-century industrial attire appeared from the ceiling. This is because the conference venue is located on the site of former yards and shops of Canada's Grand Trunk Railway, thus paying homage to history.

The highlight of the event was goat yoga. These are unique classes with animals led by professional instructors. All participants could pet the goats and take selfies.

Goat yoga

Drone show

Recently, in China, in the city of Guiyang, the International Big Data Expo 2019, an exhibition of innovative solutions for managing large databases, opened. In honor of the opening, the organizers arranged an incredible show of glowing drones that illuminate the sky like hundreds of bright stars every evening.

Drone show in China

526 sparkling unmanned aerial vehicles simultaneously take off into the sky and form beautiful three-dimensional images during a futuristic light show. The group of aircraft flies in different formations, such as a globe, a moving hand, a running person, and a rotating cube. At the same time, the color schemes of the drones constantly change and are controlled by one computer.

Drone light shows are a modern technological alternative to fireworks. Using drones is safer and more ethical. They will not cause fires or wake up children in neighboring neighborhoods.

Space presentation of the new "Omega" watches

In honor of the 50th anniversary of the first moon landing, OMEGA released a new limited edition Speedmaster watch series consisting of 6969 pieces. The model released in memory of the "Apollo-11" expedition contains gold and has a number of unique features. The main one is an image of Buzz Aldrin stepping onto the lunar surface. On the back cover, there is an engraving in the form of a footprint, along with historical words from Neil Armstrong.

Space-themed presentation of new watches

In honor of the release of these watches, a space-themed private party was organized. The organizers recreated a unique ground flight control center with animators in astronaut costumes, and also built a huge replica of a rocket. The new watches were presented in a gilded satellite-shaped installation. Those who had been on the Moon and those who had observed from Earth were invited to the event, including Buzz Aldrin, George Clooney, and Charlie Duke.

The team at Aventura event agency keeps up with the latest global events and stays ahead of its time. That's why we are always ready for new discoveries, and developing creative ideas is one of our top priorities.