In the conditions of total self-isolation, the development of virtual platforms (VR) using avatars comes in handy. This is an excellent alternative to traditional events - at least for the duration of the quarantine.
Today there is a unique opportunity to bring together event participants and guests as avatars on special platforms. Virtual characters in a virtual world, but controlled by real people. It is, in a way, a legendary video game The Sims transformed for the event industry. Avatars communicate, hold discussions, and invite new avatar participants. VR events can be streamed to social media or YouTube, attracting the maximum number of viewers.
We will tell you about special platforms that provide virtual communication, as well as examples of using VR and avatars at events.
Event Farm
In mid-March, the marketing platform Event Farm (Washington) announced the development of a new online service – Echo. This is a customizable virtual world for interactive events with participants from around the world. They are assisted in the development by VirBELA, a company specializing in software.
Echo offers a choice of several virtual locations specifically suited to your event. Also, you can customize your avatar character. More than 10,000 users can participate in one session at the same time. Speakers have access to additional tools: file access, laser pointer, video streaming, and more. Not bad, huh?
|
|
The virtual world Echo for interactive events with participants from around the world. |
Teooh
On April 14, the London virtual events agency Teooh presented its platform for virtual conferences and other events. It features several locations, including conference halls, rooms for group communication and one-on-one conversations, as well as tropical islands and other locations for special events. First, the avatars gather together on the main stage, after which they are distributed among rooms for discussions and debates.
Virtway Events
The international virtual platform Virtway Events (Spain) offers convenient functionality for a wide range of events: from exhibitions and conferences to summits and live concerts. The key option here is the «collaborative activity», allowing individual teams in special rooms to explore, analyze, conduct team-building exercises and games, etc. This is a good option for an unusual online team building or online corporate party. See how incredible this looks!
Fashion show and avatar models
A striking example of such use of VR technology and avatars was the world's first virtual fashion show by the Berlin agency Trashy Muse. It took place in July 2019, during Paris Fashion Week SS20. Short 3D videos of avatar runway shows were broadcast on the facades of the EP7 gallery. Virtual models showcased 2000s fashion trends: low-rise pants, crop tops, lots of latex and chains.
|
|
The world's first virtual fashion show |
As you can see, even the fashion industry can embrace new formats in conditions of isolation. Various events that involve large audiences and communication between people can and should be moved into the online space. This is a good way out of the current situation. Don't cancel events, but transform them into a new form – unusual, modern and interesting.
With the help of controllable avatars and virtual venues, your conferences, summits, team building and corporate parties will reach a new level, without losing their effectiveness and results. Moreover, the geographic barrier is erased here. Participants will easily join you from anywhere in the world with internet access. There's no need to spend on travel, accommodation, venue rental and other expenses. Attractive, isn't it?
|
| Time to create avatars |
The specialists of Aventura event agency also hold such events. We will help your company adapt to the new conditions and develop a unique concept taking into account all wishes and nuances. Use this time to make a leap forward together with us!
Was this article helpful?
