A New Look at Global Entertainment for Event Guests

When preparing another event, whether it is corporate, business, or official, organizers think about how and with what they can entertain the audience and even surprise the most experienced guest. Various event activities help with this. They make any event more colorful, emotional, engaging, and rich. Today, the event industry market is quite diverse in terms of various "event features." However, to truly surprise the audience, a little more effort will be required to come up with something original.

We present the top 10 bright ideas for entertaining guests, implemented at various events in Russia and around the world.

1. Interactive paintings

At the annual American event conference “BizBash Live,” one local agency presented an unusual project, “Interactive Paintings.” It turns guests into real artists. The process of creating a painting works as follows: a professional artist stands behind a large canvas and projects an image using a laser pointer. Participants in the interactive zone stand on the other side of the canvas and apply paint to it, following the laser. The result of the collaborative creativity is a unique panel created by the guests. The style of the paintings can vary from company logos to portraits, abstract landscapes, or still lifes.

Interactive painting

At the annual TED conference in Vancouver, attention is always paid to the design of the lounge area. This year it was made in the form of a room filled with beach balls, balls, and soft beanbag chairs. Speakers are broadcast live on a large plasma screen so that resting participants are not completely “thrown out” of the context of the event.

Sand lounge area

One of the sponsors of the TED conference – Delta Air Lines – surprised guests with its installation dedicated to the new research center Hangar. This huge structure, filled with 6000 LEDs, resembled either a starry sky or intergalactic space, and allowed those who wished to climb inside for unusual impressions.

A walk across the starry sky

More and more global brands and festival organizers are resorting to temporary tattoos as a way to popularize an event or brand. A small mehndi on the hand, a shiny emblem, or a transfer tattoo can become the highlight of an event and a beautiful reminder of it. The Museum of American Art used this method to entertain guests by depicting the general sponsor of the party – Louis Vuitton; Red Bull marketers used it at the South by Southwest festival; and the Lays company used it at a party dedicated to the launch of a new type of chips. 

However, it is already hard to surprise anyone with hand painting. So, following modern technologies, the American event agency “Champagne Creative Group” presented an unusual interactive experience, “Mystery Tattoo Wall” (Mysterious tattoo from the wall), at the “BizBash Live” conference. Guests put their hand into a mysterious hole in a special wall and received a bright tattoo with electronic ink. Such designs are applied using a tattoo printer, last on the body for 1-2 days, and are absolutely harmless. 

Mysterious temporary tattoos with electronic ink

At one American festival, the organizers set up a real art workshop. One of the most interesting activities was the unusual dyeing of ties and silk scarves. Natural dyes were used to create original wardrobe items, and various fabric dyeing techniques were applied. All the resulting items were unique in color and pattern, and at the same time became a common element that united participants into one team.

Art workshop on painting ties

At the London ComicCon festival, the organizers tried to combine the real and virtual using augmented reality technology. Guests were greeted by favorite characters from anime and computer games, as well as outstanding historical figures. This display and interaction with characters took place on screen in real time. The characters joked, flirted, and had fun together with the guests.

“Living” characters

Would you try a dessert served as a shot made of cookie with milk inside? This unusual snack was offered to guests at the “BizBash Live” conference by the California agency “Dirty Cookie”. By the way, the pastry can be decorated with a company logo or any other image.

Cookie shots with milk

8. Kinetic Movement

A dynamic installation by TAIT Towers at the Shanghai World Exhibition Center was not only the main decoration of the exhibition but also a pleasant way to relax. This marvel of kinetic physics consisted of a thousand white spheres 15 cm in diameter, controlled by small winches. Guided by a special navigation system, the spheres changed their position in space at different speeds. All of this was synchronized with light and music, resulting in a mesmerizing spectacle that conveyed the calm atmosphere of the East.

Kinetic Movement

In one of Poland's shopping centers, the brand “Timberland”, as part of the “Timberland Augmented Reality Campaign”, invited visitors to try on clothes they liked without entering a fitting room. Motion sensors responded to shoppers' commands and displayed various clothing and footwear options on the screen.

Virtual Fitting Room

The agency “Champagne Creative Group” demonstrated an augmented reality wall at an exhibition venue. The full-height interactive LED wall allows guests to create graphics through dance movements.

Interactive Dance Wall

The event agency Aventura constantly keeps an eye on the latest entertainment technologies in the event industry. We are ready to offer our clients the most exciting and modern technologies to entertain guests. With our specialists, your event will be held at the highest level. Participants and guests will have no time to be bored. Trust your event to professionals!