When preparing another event, whether it is corporate, business, or official, organizers think about how and with what they can entertain the audience and even surprise the most experienced guest. Various event activities help with this. They make any event more colorful, emotional, engaging, and rich. Today, the event industry market is quite diverse in terms of various "event features." However, to truly surprise the audience, a little more effort will be required to come up with something original.
We present to you the top 10 bright ideas for entertaining guests implemented at various мероприятиях in Russia and around the world.
Interactive paintings
At the American annual event conference "BizBash Live," one of the local agencies presented an unusual project "Interactive Paintings." It turns guests into real artists. The process of creating a painting happens as follows: a professional master stands behind a large canvas and projects an image using a laser pointer. And the participants in the interactive zone stand on the other side of the canvas and apply paint to it, following the laser. The result of the joint creativity becomes a unique panel created by the guests. The style of the paintings can vary from company logos to portraits, abstract landscapes, or still lifes.
|
| Interactive painting |
Sand lounge area
At the annual TED conference in Vancouver, they always pay attention to the design of the lounge area. This year, it was made in the form of a room filled with beach balls, balls, and soft bean bag chairs. A live broadcast of the speakers is shown on a large plasma screen so that the relaxing participants are not completely "thrown out" of the context of the event.
|
|
Sand lounge area
|
Walking among the stars
One of the sponsors of the TED conference - Delta Air Lines - amazed guests with its installation dedicated to the new research center Hangar. This huge structure, filled with 6000 LEDs, resembled either a starry sky or intergalactic space and allowed those willing to climb inside for unusual experiences.
|
| Stargazing walk |
4. Временные татуировки
More and more global brands and festival organizers are turning to temporary tattoos as a way to popularize an event or brand. A small henna on the hand, a shiny emblem, or a temporary tattoo can become a highlight of the event, a beautiful reminder of it. This method was used by the Museum of American Art to depict the main sponsor of the party - Louis Vuitton, Red Bull marketers at the South by Southwest festival, and Lays company at a party dedicated to launching a new type of chips. Mysterious temporary tattoos with electronic ink, посвященной выходу нового вида чипсов.
However, hand painting no longer surprises many.. Therefore, following modern technologies, the American event agency "Champagne Creative Group" presented an unusual interactive "Mystery Tattoo Wall" at the "BizBash Live" conference.. Guests inserted their hand into a mysterious hole in a special wall and received a bright tattoo with electronic ink.. Подобные рисунки наносятся с помощью тату принтера, держатся на теле 1-2 дня и являются абсолютно безвредными.
|
|
Mysterious temporary tattoos with electronic ink |
Art workshop for painting ties
At one of the American festivals, organizers set up a real art workshop. One of the most interesting activities was an unusual dyeing of ties and silk scarves. Natural dyes were used to create original wardrobe elements, applying various fabric dyeing techniques. All resulting items were unique in color and pattern while also becoming a common element that united participants into one team.
|
|
Art workshop for painting ties
|
Living" characters
At the London ComicCon festival, the organizers attempted to combine the real and virtual worlds using augmented reality technology. Guests were presented with their favorite anime and video game characters, as well as prominent historical figures. The display and interaction with the characters took place on the screen in real time. The characters joked, flirted, and had fun with the guests.
|
|
Live" characters
|
Unusual food: cookie shot glasses with milk
Would you try a dessert in the form of a cookie shot with milk inside? This unusual treat was offered to guests at the "BizBash Live" conference by the California agency "Dirty Cookie".
|
|
Cookie shots with milk
|
Kinetic movements
The dynamic installation by TAIT Towers at the Shanghai World Expo Exhibition & Convention Center not only served as the main decoration of the exhibition but also as a pleasant way to relax. This marvel of kinetic physics consisted of thousands of 15 cm diameter white spheres controlled by small winches. Under the guidance of a special navigation system, the spheres changed their position in space at different speeds. All of this was synchronized with light and music, resulting in a mesmerizing spectacle that conveyed a tranquil atmosphere of the East.
|
|
Kinetic movements
|
Virtual fitting room
In one of the shopping centers in Poland, the brand "Timberland" within the "Timberland Augmented Reality Campaign" offered viewers to try on clothes without entering the fitting room using motion sensors that responded to customers' commands and displayed various clothing and footwear options on the screen.
|
|
Virtual fitting room
|
Interactive dance wall
The agency "Champagne Creative Group" demonstrated an augmented reality wall at one exhibition area. The interactive LED wall at full human height allows guests to create graphics through dance movements.
|
|
Interactive wall for dancing
|
The event agency "Aventura" constantly keeps track of the latest entertainment technologies in the event industry. We are ready to offer our clients the most exciting and modern technologies to entertain guests. With our specialists, your event will be at the highest level. Participants and invitees will not have time to be bored. Entrust your event to professionals!
Once or twice a month we send out a digest with the most popular articles.
We share life hacks, basics, and nuances of organizing events of various scales. Interested?
