Event design is more than just filling a venue with decor in a particular style. For event organizers, it is the embodiment of a specific idea closely linked to the concept of the event. It is an opportunity to showcase the individuality of a company or brand. In addition, you need to surprise and impress guests and “capture” them with an original idea. Aventura event agency will tell you about the latest trends in event design and how organizers of major events and shows surprise audiences with their decorations.
At the Height of Popularity
Current trends that help create fashionable and captivating event design:
Immersiveness. Creating a special atmosphere for the event, a live performance with 360-degree immersion. This idea can be implemented with the help of technical equipment such as augmented or virtual reality. Engaging every guest, who becomes part of the entire performance.
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| Virtual Reality |
Light. This is an essential design tool, regardless of the event's theme and scale. Properly selected and arranged lighting equipment allows you to set accents, influence the audience's mood, and create the right atmosphere. And the limitless possibilities of laser technologies and 3D mapping expand the boundaries of the visible and create a new reality.
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| Lighting Design |
“Anti-Template” Approach. The desire to make the event unique by creating a special atmosphere unlike anything else. All heroes, participants, and guests of the event become part of a unique story, where the decor and action take place in a certain style here and now.
Using the Venue's Atmosphere. The venue can set the tone for the entire event scenario. It is important to think through possible options in advance and study the venue's potential. A beach on the ocean, a clearing by a forest lake, a skyscraper rooftop, a warehouse space, an exhibition center, a ship's deck – each example immediately sets a certain “wave.” The decorator's task is to channel it in the right direction.
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| Using the Venue's Atmosphere |
Eco-friendliness. Following the environmentally friendly trend is especially important when organizing an event in nature. Eco-decor can manifest in a focus on natural materials and textiles, green color, and an abundance of plants and greenery.
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| Eco-friendliness |
Unusual Furniture and Interior. These elements become the center of the decor and its focal point. The decorator starts from unusual, extravagant furniture shapes or exclusive upholstery.
Minimalism. The absence of unnecessary details, pomposity, and garishness helps focus on the essence of the event, avoiding visual noise.
Playing with Color
Playing with color is not new in design, but it is no less relevant today. Focusing on a specific tone – bright or, conversely, pastel – helps maintain harmony in all details and create a cohesive composition. A popular technique is the use of color contrast.
Those who find it difficult to find the perfect color solution for their event design can turn to specialists at the American Pantone Color Institute. This organization annually sets the tone for the entire fashion and design industry. In 2019, Pantone named “Living Coral” (Living Coral 16-1546) the color of the year.
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| Color of the Year “Living Coral” |
Coral color radiates natural energy; it is bright and dynamic. Using it in decoration and decor will create a powerful color effect. These can be individual decorative items, flowers, textiles, furniture. It is also easy to combine with other colors in this palette, creating a real splash of color. At the same time, Living Coral belongs to the warm color palette, so such decor will create an atmosphere of coziness and care.
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| Third annual Instabeach festival. Guests were welcomed by an art deco entrance in shades of living coral |
Unusual Examples of Event Design in Russia and Around the World
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Creating interactive zones. The 10th VidCon online video conference impressed with its variety of zones, booths, lounges and halls from global brands such as YouTube, Facebook, MTV, Adobe and NBCUniversal. They presented their spaces as a beach with a giant phone, a mock red carpet, real jungles, a fruit stand, a “glam room” and more. These zones were not only colourful and unusual in design, but also had an interactive element so that guests could express their creative potential: take photos and shoot videos, create news, print slogans on T-shirts and even play virtual basketball.
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The 10th VidCon online video conference. Facebook photo zone |
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Gold everywhere – this trend is gaining momentum among global parties and awards such as the Oscars. For instance, the Turner network chose lavish décor in gold and emerald tones with sumptuous velvet furniture, candles and striking chandeliers for its Emmy Awards party. And Delta Air Lines created an entire installation of hanging gold discs for its pre-Grammy party. It served as an unusual entrance to the hall and an original photo zone at the same time.
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Delta Air Lines created an entire installation of hanging gold discs for its pre-Grammy party |
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Graffiti – it is not just an essential attribute of 1990s hip-hop culture. It is also an unusual way to style an event and create a distinctive flavour. For example, at the Luminato Arts Festival in Toronto, the famous graffiti of the Berlin Wall was recreated on a special block imitating this symbol of the Cold War. Later, participants were invited to smash the wall with sledgehammers. Graffiti can decorate not only walls, but also decorative items and even tableware, as in the case of the Mural Project Richmond graffiti project at the Dining by Design charity exhibition. What is more, graffiti is a handy technique for engaging guests: they can be invited to paint a wall themselves, create a logo, and so on.
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The Luminato Arts Festival in Toronto - the famous graffiti of the Berlin Wall |
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Ceiling décor. Multi-level elaborate structures in a separate zone or around the entire perimeter are a striking signature feature of some world-famous parties. For example, at the 20th Golden Globe Awards party hosted by Warner Bros and InStyle, the focus was on ceiling decorations. Black-and-white drapery was effectively “broken up” with gold accents. The centrepiece was an installation above the bar area in the form of gold globes of various sizes.
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Bold, saturated patterns. HBO was not afraid of overdoing the floral motifs at its annual Emmy Awards party. And the result was truly impressive. The decorators played on the theme of a lush garden of paradise, adorning carpets, furniture, textiles and other interior items with floral patterns.
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HBO's annual Emmy Awards party |
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Immersing guests in “livable” apartments – whether a living room or a library – is another novelty of the season. For example, at Steven Tyler's annual party for the Janie Fund, a separate zone was created in the form of a living room with large soft sofas and bookshelves displaying photographs. A mood-setting chandelier in a medieval style adorned the ceiling.
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Cactuses. Designers and decorators around the world, inspired by the desert theme of the Coachella festival, use similar motifs in their work, including cactuses. For example, at the ESPY party in one of Los Angeles hotels, the DJ booth was decorated with real cactuses. The social network Instagram also drew inspiration from the aesthetics of the Coachella festival and held Instagram Desert Chill. The event was “filled” with the desert and decorated with cactuses – both artificial and real.
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| Cactus décor |
Event styling is not just about sets and decorations. Every element of the entire event becomes part of the overall concept. Furniture, tableware, flowers, printed materials, textiles and even costumes – nothing should disrupt the harmony. Then the unique image of the celebration will be cohesive and complete.
The Aventura event agency does not stand aside from global trends in event design. Our specialists follow the latest fashions and tendencies in order to create unique events, free of standard templates and the ordinary.
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