Teambuilding is one of the important stages in team formation. Familiar quests, competitions, and other activities are undoubtedly effective, but sometimes you want to diversify them. Then alternative options come to the rescue - no less exciting and effective. For example, tabletop games. No, it's not just chess and "Monopoly", there are many more of them. We will tell you how to turn a familiar tabletop game into a unique mass event for the entire company.

Goals of "tabletop" teambuilding

A board game is a unique phenomenon that allows you to experience childlike delight, excitement, and lively emotions. In corporate life, it is a good tool to improve interaction within the team, unite the team, and pay attention to each employee. It is also an easy way to integrate newcomers: it's easier to get to know each other and reveal oneself through a game. This form teambuilding always takes place in a fun and relaxed atmosphere. The informal setting leaves positive emotions, relieves tension, and strengthens the team. This is how a loyal attitude towards the company and management is formed.

The simplest form of holding board game tournaments is in the office without outside assistance. If the budget does not allow for large-scale events, In March 2020, the world changed dramatically. Self-isolation and social distancing dealt a blow to the event industry, as well as to professionals involved in event photography and videography. We recently discussed all of this during our online broadcast led by Evgeniya Glushenkova, head of the event department at "Adventure" Event Agency, thenCorporate game librarywill be the optimal solution. You can use any favorite tabletop games, organizing competitions between teams or individual employees. Over time, you may accumulate a whole collection of games.

Table game tournaments

The key to such tournaments is to study the rules of the game in advance. Assign this task to one of the employees who will then become the game library host. However, organizing any mass event is quite complex and requires skill, so we recommend invite professional instructors. К тому же, они привезут с собой целый арсенал игр и станут опытными и непреклонными арбитрами. 

By the way, board games will attract the attention of guests and at large events - as separate interactive zones.. Здесь будут уместны как спортивно-настольные игры типа «Крокета», так и логические: «16 палочек», «Морской бой» и др. 

Wooden games

Development of branded games

Developing games "for the client" involves taking into account the specifics of the company's activities, which is reflected in the game. Such a game will be unique and will create positive emotions for employees who will see their work (and perhaps themselves) in a game format.

Branded games can become an important tool not only for entertainment and team building but also for:

• employee training (cards with terminology, description of key company products), translating the strategy into a visual gaming form;

• development of communication skills (objection cards - for practicing persuasion skills when communicating with clients);

• development of competencies (for joint problem-solving or, conversely, a competitive approach);

• competency assessment (for example, simulating a work situation and finding a way out of it by an employee).

Such games can be created based on existing ones, with the addition of their logos in the design, new characters, changing the backs of game cards, chip design, booklets according to the customer's wishes.

It will be more effective to develop a game "from scratch" - with its own rules, characters, legend, and unique design. This is how the Russian companyTransneft» разработала уникальную игру «Трубус». Она рассчитана на детей сотрудников и рассказывает о том, чем занимаются их родители – строительстве нефтепровода. 

Уникальная игра «Трубус» от компании «Транснефть»

Familiar tabletop games at corporate events

Unique branded games are great. But even the simplest games that we have known since childhood can be a hit.

• Mafia". Suitable for a large group, based on interaction and logic. This game can "capture" the whole evening, and no one will notice how time flies by. Alternatively, you can organize an event in the style of a mafia party - the idea is not new, but why not?

• Crocodile", "Equivoki", "Activity", "Elias". All these games require conveying information to a partner using non-verbal methods: gestures, facial expressions, poses, drawings. They develop associative and creative thinking, communication between employees. Веселая атмосфера и отличное настроение вам обеспечены. 

• Monopoly". Excellent for a large company, develops tactical abilities and teamwork. Ее можно воссоздать в увеличенном размере: с огромными кубиками и большими игровыми зонами, а также дополнить новыми полями, необычными заданиями и активностями. 

A huge monopoly

How do global brands use tabletop games?

• The well-known Brazilian footwear brand "Havaianas" created a modified "Twister" at one of the parties in Miami.Twister.». On a special stable platform, instead of traditional colored circles, there were colored flip-flops.. А на вечеринке в честь 20-летия культового мультсериала «Симпсоны» организаторы решили развлечь гостей огромным надувным «Твистером». 

Modified "Twister

• At the meeting of the "Kaspersky Lab" fan club, guests played the board game "Kaspersky Interactive Protection Simulator.KIPS» («Kaspersky Interactive Protection Simulator»). This is a branded game in which each team defends its banking system from cybercriminals.. Кстати, в игре упоминаются реальные факты о некоторых кибергруппировках. 

Board game "KIPS" ("Kaspersky Interactive Protection Simulator") for "Kaspersky Lab

• Representatives of the brand "Starbucks" chose the theme of board games for their gaming zone at the music festival "Lollapalooza," designed in a branded style. There were large chess sets and The popular game "Connect Four.. 

Большие шахматы и The popular game "Connect Four.

• At one of its corporate parties, corporate events, the major sunglasses brand "Sunglass Hut" organized an unusual gaming area. At its center were giant chess на такой же огромной доске, которые напоминали известную сцену из «Гарри Поттера». Это и интерактивная зона, и оригинальный декор площадки, и лаунж-зона – 3 в 1. 

Giant chess in the style of the "Harry Potter" movie

• The mascots of football teams playing "Jenga" at the "Pacific-12" sports conference in New York looked truly unusual.Jenga.» на спортивной конференции «Pacific-12» в Нью-Йорке. Каждый гость мог выбрать себе костюмированного соперника и помериться с ним сноровкой. 

Giant Jenga

In "Adventure," we develop unique corporate gamesand implement the most interesting ideas at our events. Call now and we will be happy to help you develop an original game concept that will appeal to all employees/partners.