Teambuilding is one of the important stages in team formation. Familiar quests, competitions, and other activities are undoubtedly effective, but sometimes you want to diversify them. Then alternative options come to the rescue - no less exciting and effective. For example, tabletop games. No, it's not just chess and "Monopoly", there are many more of them. We will tell you how to turn a familiar tabletop game into a unique mass event for the entire company.
Goals of "board game" team building
A board game is a unique phenomenon that allows you to experience childlike delight, excitement and vivid emotions. In corporate life, it is a good tool for establishing interaction in a team, uniting the team, and paying attention to each employee. It is also an easy way to adapt "newcomers": in the game it is easier to get to know each other and reveal yourself. This form of team building is always fun and relaxed. The informal atmosphere leaves positive emotions, relieves tension and strengthens the team. This is how a loyal attitude towards the company and management is formed.
The simplest form of holding board game tournaments is in the office without involving outside help. If the budget does not allow for large-scale events, then the "Corporate Game Library" will be the optimal solution. You can use any board games you like, organizing competitions between teams or individual employees. Perhaps over time you will accumulate a whole collection of games.
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| Board game tournaments |
The main thing in such tournaments is to study the rules of the game in advance. Assign this task to one of the employees, who will later become the host of the game library. However, any mass event is quite difficult to organize and requires skill, so we recommend inviting professional instructors. Moreover, they will bring with them a whole arsenal of games and will become experienced and adamant arbiters.
By the way, board games will attract the attention of guests at large events as well – as separate interactive zones. Both sports-board games like "Croquet" and logic games: "16 sticks", "Battleship", etc. will be appropriate here.
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| Wooden games |
Development of branded games
The development of games "for the customer" implies taking into account the specifics of the company's activities, which are reflected in the game. Such a game will be unique and will create positive emotions among employees who will see their work (and possibly themselves) in a game form.
Branded games can become an important tool not only as entertainment and team building. They are also:
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employee training (cards with terminology, descriptions of key company products), broadcasting strategy in a visual game form;
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development of communication skills (objection cards – for practicing persuasion skills when communicating with clients);
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development of competencies (for joint problem solving or, conversely, a competitive approach);
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assessment of competencies (for example, modeling a work situation and finding a way out of it by an employee).
Such games can be created on the basis of existing ones, with the addition of your logos to the design, new characters, changing the backs of game cards, the design of chips, booklets in accordance with the customer's wishes.
Developing a game "from scratch" will be more effective – with its own rules, characters, legend and unique design. Thus, the Russian company "Transneft" developed a unique game "Trubus". It is intended for the children of employees and tells about what their parents do – the construction of an oil pipeline.
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Unique game "Trubus" from the company "Transneft" |
Familiar board games at a corporate event
Unique branded games are good. But even the simplest games, known to us since childhood, can be a hit.
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"Mafia". Suitable for a large team, based on interaction and logic. This game can "capture" the whole evening, no one will notice how time flies. As an option, you can organize an event in the style of a mafia party – the idea is not new, but why not?
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"Crocodile", "Ekiwoki", "Activity", "Elias". All these games share the need to convey information to a partner non-verbally: gestures, facial expressions, poses, drawings. Develops associative and creative thinking, communication between employees. A fun atmosphere and great mood are guaranteed.
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"Monopoly". Great for a large company, develops tactical abilities and team interaction. It can be recreated in an enlarged size: with huge dice and large game zones, as well as supplemented with new fields, unusual tasks and activities.
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| Huge Monopoly |
How Do Global Brands Use Board Games?
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The famous Brazilian footwear brand “Havaianas” created a modified “Twister” at a party in Miami. On a special sturdy platform, colored flip-flops were used instead of the traditional colored circles. And at a party celebrating the 20th anniversary of the iconic animated series “The Simpsons,” the organizers decided to entertain guests with a huge inflatable “Twister.”
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Modified “Twister” |
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At a fan club meeting for Kaspersky Lab, guests played the board game “KIPS” (“Kaspersky Interactive Protection Simulator”). It is a branded game in which each team defends its banking system from cybercriminals. By the way, the game mentions real facts about some cyber groups.
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Board game “KIPS” (“Kaspersky Interactive Protection Simulator”) for Kaspersky Lab |
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Representatives of the Starbucks brand chose a theme of board games designed in the brand's style for their gaming zone at the Lollapalooza music festival. These were large chess and the popular game “Connect Four”.
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Large chess and the popular game “Connect Four” |
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At one of its corporate parties, the major sunglasses brand “Sunglass Hut” set up an unusual gaming zone. At its center were giant chess pieces on an equally huge board, reminiscent of the famous scene from “Harry Potter.” It is an interactive zone, original venue decor, and a lounge area – 3 in 1.
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Giant chess in the style of the "Harry Potter" film |
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The football team mascots playing “Jenga” at the Pacific-12 sports conference in New York looked truly unusual. Each guest could choose a costumed opponent and test their dexterity against them.
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| Giant Jenga |
At Aventura, we develop unique corporate games and also bring the most interesting ideas to life at our events. Call now and we will be happy to help you develop an original game concept that all employees/partners will enjoy.
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