The period of self-isolation has taught us new skills in communication, work, and leisure. Many companies have switched to remote work where possible. A huge number of mass events are now held via video conferencing and the internet. People participate in conferences, undergo training, visit concerts, museums, and even relax at parties - without leaving their homes.
Aventura event agency closely follows how the world is changing. Let's take a look together at how major companies gather millions of participants at their online events around the world, and what comes of it.
VK Fest Online "Better at Home"
This year, Russia's most popular annual city open-air, VK Fest, took place online. It was attended by more than 40 million people from 203 countries. The festival lasted a whole week, making it not only the largest, but also the longest online show in history. Broadcasts of concerts, lectures and interviews garnered more than 280 million views.
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The festival was hosted by Vladimir Markoni and the voice assistant Marusya |
The festival was hosted by Vladimir Markoni and the voice assistant Marusya. Sitting at home and wrapped in a favorite blanket, viewers attended 70 concerts! They featured Mumiy Troll, Khleb, Polina Gagarina, Olga Buzova, Diskoteka Avariya, IOWA, Feduc, Shura Bi-2, Basta, Klava Koka, Max Barskih, as well as the band Pornofilmy and many others. A Radio Record DJ stage was also organized — it featured foreign and Russian musicians, including Steve Aoki, Felix Jaehn, DJ SMASH, and Karina Istomina.
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Viewers attended 70 online concerts |
In addition, during the festival everyone who wished took part in a charity campaign. They gave each other virtual gifts featuring a hamster named Senya. The proceeds from their sale will be donated to the Nasiliyu.net center for helping victims of domestic violence and to the AdVita and Ne Naprasno foundations, which help in the fight against coronavirus.
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Virtual gifts featuring a hamster named Senya |
As you have already gathered, holding online events without leaving home is entirely possible — VK Fest is a great example of that.
A Music Awards Show in Elton John's Kitchen
The annual music awards show from iHeartMedia, America's largest mass media company, was scheduled for March 29. The large-scale show was to be broadcast live on Fox. But because of quarantine, the iHeartRadio Music Awards, like other major events, was under threat. So the organizers decided to change the format.
They gave fans the chance to literally look inside the artists' homes, from which the artists streamed their performances. The special concert got the telling name "Fox Presents the iHeart Living Room Concert for America" (Living Room Concert for America).
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Living Room Concert for America (Fox Presents the iHeart Living Room Concert for America) |
The virtual show lasted about an hour, during which many artists performed, including The Backstreet Boys, Lady Gaga, Billie Eilish, Demi Lovato, Mariah Carey, Camila Cabello, Shawn Mendes and others. A special role was played by Elton John – one of the organizers of the concert – he closed the show, performing a fragment of the song "Don't Let the Sun Go Down on Me".
 Elton John's Kitchen
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The online concert was broadcast on Fox, on iHeartMedia radio stations and via the iHeartRadio app. It attracted nearly 9 million viewers and more than 18 billion mentions on social media. During the broadcast, anyone could donate to help medical workers in the fight against COVID-19.
It is worth noting that social responsibility and helping in the fight against the pandemic has become a new trend that is embracing more and more modern online events.
New Amazon Studios Projects
Total self-isolation brought millions of people home, freeing up a lot of free time. Amazon Studios used this to draw attention to its new projects. For example, the premiere of a new reality series from Heidi Klum and Tim Gunn was scheduled for the end of March. «Making the Cut» (to make the cut) is a show for aspiring designers competing for a cash prize to promote their brand.
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«Making the Cut» (to make the cut) – a show for aspiring designers |
In this regard, the organizers launched the #StrutForTheCut challenge on Instagram, where everyone could feel like a home couturier. Looks made from improvised materials were demonstrated on «runways» in apartment hallways. The show's judges published the most original videos on their pages.
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Gift baskets for dinner with a themed set of products matching the film's setting. |
And for the release of the film «Blow the Man Down», Amazon Studios teamed up with Annie Campbell's catering company and organized a cocktail party «without a crowd». More than 200 people across Los Angeles received gift baskets for dinner with a themed set of products matching the film's setting.
Virtual Home
An interesting experience was the new project of the domestic mobile operator Tele2 – “House by Other Rules.” This is a virtual space for everyone, created in partnership with the State Hermitage Museum. The venue hosts lectures, excursions, master classes, film screenings, workouts, and simply communication between visitors of the “House.”
To diversify visitors' leisure, the “House” was divided into 8 “rooms”: an excursion hall for Hermitage exhibitions, an educational lecture hall from Arzamas and the Strelka Institute, a cinema hall from the film resource Wink, a sports hall, a terrace (for Tele2 subscribers), a garage with apartment parties and concerts, a bar and kitchen with master classes from famous chefs, an e-sports game room, and a chat by the pool.
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Tele2 – “House by Other Rules” |
Guests are greeted by Mia – an artificial intelligence ready to select content based on interests. Inna Pokhodnya – the company's marketing director – emphasized that the “House” was created to provide maximum comfort for all subscribers during self-isolation.
Indeed, life did not stop, and many companies successfully moved their activities online. We are gradually returning to our usual life. But we understand that it will no longer be the same. Therefore, we are ready to change for the better together with you and for you!
Our agency's specialists have extensive experience in organizing events, including in an online format. We have many original ideas on how to hold your online event in a bright and effective way. Contact us to discuss details and wishes, we will be happy to help!
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