The period of self-isolation has taught us new skills in communication, work, and leisure. Many companies have switched to remote work where possible. A huge number of mass events are now held via video conferencing and the internet. People participate in conferences, undergo training, visit concerts, museums, and even relax at parties - without leaving their homes.

The event agency "Aventura" closely monitors how the world is changing. Let's explore together how major companies are gathering millions of participants for their online events worldwide and what comes out of it.

VK Fest-online "Better at Home

This year, the most popular annual urban open-air event in Russia, VK Fest, took place in an online format. It was visited by more than 40 million people from 203 countries. The festival lasted for a whole week, making it not only the most extensive but also the longest online show in history. Concert broadcasts, lectures, and interviews gathered over 280 million views.

The hosts of the festival were Vladimir Markoni and the voice assistant "Marusya

The festival was hosted by Vladimir Markoni and the voice assistant "Marusya". Sitting at home wrapped in a favorite blanket, viewers attended 70 concerts! Performances included "Mumiy Troll," "HLEB," Polina Gagarina, Olga Buzova, Diskoteka Avaria, IOWA, Feduk, Shura Bi2, Basta, Klava Koka, Max Barskih, as well as the band Pornofilmy and many others. There was also a DJ stage by Radio Record - featuring foreign and Russian musicians including Steve Aoki, Felix Jaehn, DJ SMASH, and Karina Istomina.

Viewers attended 70 online concerts

Additionally, during the festival, all participants took part in a charity event where they gave each other virtual gifts with a hamster named Senya. The proceeds from their sales will be donated to the domestic violence support center "Nasiliyu.net" and the AdVita and "Ne naprasno" funds that help in the fight against coronavirus.

Virtual gifts with a hamster named Senya

As you already understand, conducting online events without leaving home is real - VK Fest is an excellent example of this.

Elton John's Kitchen Music Awards

The annual music award from the largest American mass media company, iHeartMedia, was scheduled for March 29. The grand show was set to be broadcast live on the Fox TV channel. However, due to quarantine iHeartRadio Music Awards, like other major events, was under threat. That's when the organizers decided to change the format.

They gave fans the literal opportunity зto peek into artists' homes, from which some broadcasted their performances. The special concert received the meaningful title "Fox Presents the iHeart Living Room Concert for America".

Fox Presents the iHeart Living Room Concert for America

The virtual show lasted about an hour, during which many artists performed, including The Backstreet Boys, Lady Gaga, Billie Eilish, Demi Lovato, Mariah Carey, Camila Cabello, Shawn Mendes, and others. Elton John, one of the concert organizers, played a special role - he closed the show by performing a fragment of the song "Don't Let the Sun Go Down on Me".

Elton John's kitchen

The online concert was broadcast on Fox, iHeartMedia radio stations, and through the iHeartRadio app. It attracted nearly 9 million viewers and over 18 billion mentions on social media. During the broadcast, anyone could donate to support medical workers in the fight against COVID-19.

It is worth noting that social responsibility and assistance in combating the pandemic has become a new trend that is encompassing an increasing number of modern online events.

New projects of Amazon Studios

Total self-isolation has brought together millions of people at home, freeing up a lot of spare time. Amazon Studios used this opportunity to draw attention to their new projects. For example, the premiere of a new reality series by Heidi Klum and Tim Gunn was scheduled for the end of March. "Making the Cut" was show for aspiring designers, competing for a cash prize to promote their brand.

Making the Cut" – a show for aspiring designers

In connection with this, the organizers launched on Instagram #StrutForTheCut challenge, where everyone could feel like a home "couturier. Outfits made from improvised materials were showcased on "catwalks" in apartment hallways. The most original videos were posted on the judges' social media pages.

Gift baskets for dinner with a thematic set of products corresponding to the movie's setting.

And for the release of the movie "Blow the Man Down," Amazon Studios teamed up with catering company Annie Campbell and hosted a "crowd-free" cocktail party.. Over 200 people across Los Angeles received gift baskets for dinner with a thematic set of products corresponding to the movie's setting.

Virtual home

An interesting experience was a new project from the domestic mobile operator Tele2 - "Home by Different Rules." This virtual space is created for everyone in partnership with the State Hermitage Museum. Lectures, excursions, master classes, film screenings, workouts and just communication between visitors take place on this platform.

To diversify visitors' leisure time, Home" was divided into 8 "rooms: an exhibition hall for Hermitage exhibitions, an educational lecture hall from Arzamas and the Strelka Institute, a cinema from the Wink movie resource, a sports hall, a terrace (for Tele2 subscribers), a garage with jam sessions and concerts, a bar and kitchen with master classes from famous chefs, an esports gaming area, and a poolside chat.

Tele2 – "Home by Different Rules

Welcomes guests Mia – artificial intelligence, ready to curate content based on interests. Inna Pokhodnya – the company's marketing director – emphasized that "Home" was created with the aim of providing maximum comfort for all subscribers during self-isolation.

Indeed, life has not come to a standstill, and many companies have successfully transitioned their operations online. We are gradually returning to our usual life. But we understand that it will no longer be the same. Therefore, we are ready to change for the better together with you and for you!

Our agency's specialists have extensive experience. organizing events, including in an online format. We have plenty of original ideas on how to make your online event bright and effective. Feel free to contact us to discuss details and preferences; we will be happy to assist!