Marketing speaker Alyona Zalyubovina

Marketing doesn't save a product if the company doesn't understand who needs it, what problem it solves, and where it loses potential customers. Without a coherent strategy, channels start working in isolation, and decisions are made without relying on data.

Alyona Zalyubovina is a marketing strategist, founder and CEO of the agency 'AlyoMarketing' (formerly Minimasneva Project Team). She has developed and defended over 600 multichannel marketing strategies for small, medium, and large businesses. Among the projects are Russian Railways, GEROPHARM, the State Hermitage Museum, SberMegaMarket, and Otkritie Bank.

In her presentations, Alyona analyzes marketing and strategy through a product approach: express diagnostics across six areas, custdev, CJM, Lean Canvas, unit economics, and ABC analysis. The audience receives tools for product evaluation, finding growth points, and building a marketing strategy.

Alyona speaks in Moscow and travels to other cities, conducts online events. Formats — a report and a master class for business and corporate programs. In 2026, she spoke at the 'Severe St. Petersburg Forum' on why marketing doesn't save a product.

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