Brand and PR Speaker Ekaterina Kononova

A strong product does not always help a business grow: the audience may not understand what makes you different, why they should trust you, and what they are willing to pay for. When a personal brand and reputation develop unsystematically, promotion turns into a set of disconnected actions.

Ekaterina Kononova is a brand advisor to entrepreneurs and experts, founder of the personal branding agency BAKERS, which has worked with more than 200 clients since 2014. She has been engaged in PR and personal branding for over 10 years, wrote the book 'Personal Brand from Scratch' and developed the 'brand directing' methodology. She is a holder of the professional awards 'Silver Archer' and RuPoR.

In her speeches, Ekaterina discusses personal brand and its trends, monetization of personal brand, team brand as a business promotion tool, personal reputation management, social media promotion and the use of neural networks in personal branding. She has delivered more than 200 lectures and master classes in 20 cities of Russia and the CIS.

Ekaterina speaks in Moscow, travels to other cities, and conducts online events. Available formats include a keynote, lecture, master class, training, webinar, and two-day corporate training for entrepreneurs, experts, and teams.

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