IT Speaker Andrey Badin

IT initiatives don't add up to a coherent system: the team launches projects, but it's hard for the business to connect them to the product, strategy, and results. Andrey Badin helps make sense of the product approach, management, and the application of AI in companies.

Andrey Badin is the founder and CEO of Product Lab, author of the Product Focus product methodology. In the past, he was the director of projects and risks for the Sochi 2014 Olympics, and also created one of the first internet banks in Russia. In 2026, he spoke at the Atlantis City entrepreneurs' festival.

During the presentation, participants discuss strategies, digitalization, AI, leadership and management. Andrey talks about the product approach, implementation of project management and management transformation, as well as working with Agile, OKR and the product system.

Andrey performs in Moscow and travels to other cities, works online. Formats: report, master class, training and moderation. Suitable for conferences, forums, strategic sessions, corporate training and off-site team events.

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