Strategy Speaker Ilya Balakhnin

A company's strategy often fails to translate into concrete actions: departments each work in their own direction, marketing is disconnected from sales, and goals remain general statements. Ilya Balakhnin helps connect the owner's strategy with the objectives of business units, metrics, and a clear vector of development.

Ilya Balakhnin is a managing partner of the consulting agency Paper Planes, founder of the Ilya Balakhnin Academy, and author of the book A Faster Route Found. For over 15 years, he has been systematizing marketing, sales, customer service, HR management, strategic and operational management. He has worked with 800+ companies from 14 countries and 30+ industries.

The audience will break down data-driven marketing and sales, expert B2B sales, JTBD, strategic planning, CJM, and the profit formula. In strategy sessions, Ilya helps decompose the strategy down to the department level, set up interaction between departments, and define KPIs and OKRs.

He speaks in the formats of a keynote, master class, training, and moderation of strategy sessions. Corporate training in marketing, sales, and HR, team events, and an online format are possible. Ilya works in Moscow and travels to other cities. Venues include VARKA 2026 and Ark Dialog in Tyumen.

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