Medicine and pharma speaker Victoria Shmatkova

For a medical clinic, it is not enough simply to attract patients: without clear marketing, well-thought-out equipment, and procurement management, resources are spent without a clear result. Victoria Shmatkova helps executives address these challenges through the lens of entrepreneurship and medical business.

Victoria is a medical marketer and entrepreneur, Candidate of Economic Sciences from St. Petersburg State University and an MBA holder. Since 2007, she has been developing ZERTS — a Russian manufacturer of medical equipment and furniture. She also founded a consulting agency, a school for clinic executives, and a closed business club.

In her speeches, Victoria covers medical marketing, opening and equipping clinics, procurement management, entrepreneurship, and promotion trends. She is the author of the book 'Medical Marketing. An Entrepreneur's View,' a course for clinic executives, and the program 'First Persons of Medical Business.'

Victoria speaks in Moscow, with the possibility of traveling to other cities and online participation. Formats include a report, master class, lecture, and moderation. Venues include 'Medical Business 2026,' the 'Precision Medicine. Healthcare of the South' congress, InterCHARM, as well as online conferences of the School of Medical Business.

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