November

Corporate New Year 2019. What? Where? When?

Analytics Corporate event New Year

«Самой невостребованной датой, как ни странно, оказалось 29 декабря. Only 6% of companies celebrate the holiday almost a month before the event, namely from December 1 to December 13," - says Mikhail Glushenkov, General Director of the event agency "Aventura

There are only a few days left until the New Year, which means it's time to think about where, with whom, and how to celebrate it. This also applies to corporate events. Which dates are most in demand this year, when to start preparing for the event, what format to choose, and how much will comprehensive event organization cost? Эти и многие другие вопросы волнуют большую часть компаний, готовящихся отмечать праздник большим коллективом. Мы провели масштабное исследование и публикуем полезную новогоднюю статистику, основанную на опросе более тысячи питерских компаний, которая поможет разобраться в предновогодней суете.

Rising fuel prices and related goods, a decline in the ruble exchange rate, and other economic factors undoubtedly affect the profits and work of Russian entrepreneurs. Nevertheless, in order to maintain a friendly and productive atmosphere in the team and prepare for future cohesive work, emotional discharge is necessary, including joint leisure activities and team-building events. The event agency "Aventura" found that more than half of the surveyed companies plan to celebrate the new year of 2019 with colleagues. On average, 40% of companies celebrate corporate holidays with a group of 40 to 100 people. Slightly less, namely 35% of organizations invite from 100 to 300 people to the event. About 20% - from 300 to 500 employees. And only 5% can afford to organize an event for 500-2500 people.

At the same time, some companies start preparing for the New Year's event as early as June, booking restaurants, concert halls, and even stadiums. According to event specialists at the Aventura event agency, the optimal time to start preparing for a New Year's corporate party is the end of summer; as they say, prepare for a New Year's corporate party in summer, а летний тимбилдинг зимой. При этом чем ближе к декабрю, тем меньше шансов остается забронировать подходящую площадку и профессиональных артистов.

What are the most in-demand dates for holding New Year's corporate events this year?

According to an analysis by the Aventura event agency, the hottest dates in December are the 14th and the 21st of the month. The popular online venue selection and booking service in St. Petersburg "Restogid" gives similar forecasts. About 15% of companies plan their corporate events during December 15-20, roughly as many companies have booked December 27-28. It is worth noting that dates from December 22nd to December 26th are also very popular. Knowing this pre-New Year statistics can help understand which days you should leave the office early to avoid traffic jams.

-"Surprisingly, the least demanded date turned out to be December 29th. Only 6% of companies celebrate the holiday almost a month before the event, namely from December 1st to December 13th," - says Mikhail Glushenkov -"So if you haven't managed to book your favorite venue and organize an event, you should consider these dates," - advises Mikhail.-"By the way, an interesting fact: studying the market of St. Petersburg companies, we noticed that many shopping centers and mobile companies celebrate their New Year's corporate events from January 7th to January 25th.. – «Поэтому если Вы не успели забронировать понравившуюся площадку и заказать организацию мероприятия, следует рассмотреть именно эти даты», – советует Михаил. – «Кстати, интересный факт: изучив рынок питерских предприятий, мы заметили, что многие торговые центры и сотовые компании отмечают свои новогодние корпоративы уже в новом году с 7 по 25 января».

The most popular format for a New Year's corporate event in St. Petersburg remains a banquet with a show program. (69%). Some companies choose outside the city or abroad outside the city or abroad, as well Team building events, квесты, походы в театры или на концерты. Более мелкие организации ограничиваются фуршетом в офисе или в каком-нибудь лофте. Выбор формата зависит от целей мероприятия, бюджета и количества человек.

– "The number of companies turning to event agencies for event organization is growing every year. This is primarily due to the development of the Event industry, as well as the complexity of the event organization process," explains the head of the event agency "Aventura. Mikhail. – "As for budgets, the main trend here is less optimistic. Due to the prolonged crisis, many companies are tightening their belts and cutting budgets for internal communications. In the best case, the budget remains unchanged compared to last year. There are exceptions, companies that have a significant reason for wide celebration in 2018, for example, an anniversary date of the company's founding, such events are celebrated despite all crises.

The majority (34%) of surveyed companies are ready to allocate for a New Year event in St. Petersburg from 500 to 900 thousand rubles (включая программу и банкет). Чуть меньшее количество компаний (30%) ориентируются на цифры в пределах 100-500 тысяч рублей. При этом целых 23% компаний готовы потратить от 1 до 4 млн рублей на комплексную организацию события. А 13% компаний располагают суммами 5-10 млн рублей и более.

Budgets are formed based on the financial capabilities of organizations and largely depend on the company's level, the number of people, the chosen venue, and the content of the show program. Thus, it turns out that the average check per person this year is 3–4 thousand rubles for a banquet and slightly more than 4-6 thousand for a show program, lighting, sound, decor, etc. It turns out that the average check for an event is 7–10 thousand rubles per person.

Несмотря на все сложности, специалисты агентства событий «Авентура» вместе с коллегами event-индустрии отмечают, что ситуация с корпоративными мероприятиями ожидается лучше, чем в прошлом году.