Marketing speaker Andrey Varzunov

Marketing can be busy with advertising, content and new channels, but not help the company choose a direction for growth. Another common problem is that a strategy session ends with discussion, and decisions do not reach implementation. Andrey Varzunov helps connect marketing with strategy and turn the team's conversations into clear decisions.

Andrey Varzunov has been Product Director at Ozon since 2022. Previously, he was Marketing and Purchasing Director at 220 Volt, Marketing Director at Igristye Vina and SKL Group. For over 15 years, he has led marketing in-house and as an invited director, advising business owners on marketing and strategy.

In his presentations, Andrey analyzes marketing strategy, decision-making logic and the reasons why strategy sessions do not lead to results. When working with strategy sessions, he uses the sequence "diagnostics — forks — selection criteria — decisions" and pays attention to monitoring implementation. Formats — report, lecture, moderation and facilitation.

Andrey speaks in St. Petersburg, travels to other cities and conducts online events. He can be invited to a conference, forum, strategy session, corporate training or off-site team event. He teaches in the EMBA programs at Skolkovo, IMISP, the Scandinavian School of Economics and HSE.

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