Organization and conducting of hybrid events | Hybrid event format Organization and conducting of hybrid events | Hybrid event format

Hybrid events

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Features
  • High engagement: two-way communication and interactivity for all guests.
  • Wide coverage: participation offline and online from anywhere in the world.
  • Format flexibility: easily scale the event to fit business objectives and audience.
Features
  • High engagement: two-way communication and interactivity for all guests.
  • Wide coverage: participation offline and online from anywhere in the world.
  • Format flexibility: easily scale the event to fit business objectives and audience.

Organization and conduct of hybrid events


Hybrid events are an opportunity to combine an online audience with an offline audience. An excellent chance to gather the target audience in one place, increase brand awareness, and, of course, a good way to address the limitations during the pandemic.

Hybrid events are very popular because they have many advantages not only for the global situation, but also for the development of technologies. The latest generations of cameras and sound are often used for such events. Online interpreters who work almost synchronously with the speaker, lighting, and so on.

Locations are constantly changing, becoming more comfortable, better, and safer. Soon, hybrid events will become a common part of doing business.

Cool cases

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Conference Code/R

Annual conference for IT specialists from "Raiffeisenbank" at "Expocenter". Our team took on the full cycle of organizing the event: from developing the branding concept of the venue to hosting a Gala dinner.
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Kazakh Forum

From November 5th to 7th, 2019, the team of the event agency "Aventura" participated in organizing a large-scale and very important event for all of Russia - The XVI Forum of Interregional Cooperation between Russia and Kazakhstan...
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Family day for Gazprom Neft

Implemented an annual program for taking care of employees and their families. A comprehensive approach combined a healthy lifestyle, children's activities, and eco-master classes. The final lottery with active prizes brought together all participants and reinforced the brand's values.
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Sports event for Rostelecom

Our goal was to create an event that would be a bright spot in the corporate life of "Rostelecom" and increase employee loyalty. We developed a dynamic corporate Spartakiad where each participant had the opportunity to show themselves and feel the support of colleagues.
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Client day of Econiva company

A combined event for clients: an official part at the dealer center with a presentation of equipment and an informal continuation at the restaurant "Riga-Moscow" with a culinary show and karaoke.
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Gazprom Neft stand at the Agro-Omsk exhibition

Developed the "Gazpromneft-Regional Sales" stand for the event and decorated the venue with banners featuring the company's logo. Catering was organized for the pavilion guests, along with BTL activities with hostesses and branded merchandise.
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20th anniversary of Agro Expert Group and Field Day

Organized a jubilee "Field Day" for the company "Agroexpert Group." The event coincided with the company's 20th anniversary, so we combined the business program with a celebration. Guests were welcomed with a welcome zone, an official part with awards, and a unique field master class at the finale.
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Tourist gathering Gazpromneft

Held events for 80+ employees of Gazpromneft Catalytic Systems. The program included competitions for completing a tourist obstacle course, sports orienteering, and much more.
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Chemist Day

Held an annual celebration for the residents on the main square of Volkhov city, dedicated to the 20th anniversary of the company "PhosAgro." The large-scale celebration took place on 2 stages and concluded in the evening with performances by headliners Igor Kornelyuk and Niletto.
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Interindustry conference "PRO Bitum

Organized the largest industry conference dedicated to the production and application of bituminous materials in road construction in Russia. The Event-2018 brought together over 450 key market players: representatives of federal authorities, leading contracting and design organizations, as well as bitumen and PMB producers. We created a platform for direct dialogue between regulators and businesses, setting the vector for industry development.
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Advantages of hybrid events

Hybrid events are an indispensable event in many businesses.

Security

In our conditions, many people appreciate the opportunity to attend interesting events remotely. Safety and health for people are now paramount. And hybrid events help to stay up to date with the latest trends and attend events.

Increasing the target audience

Online allows you to expand the number of your product's target audience. Event guests can attend from a distance, which increases loyalty and expands the number of potential buyers/users of your product.

A lot of feedback.

There is always more activity and feedback on various events in social networks. This is beneficial for digital agencies, online educational platforms, and so on.

Increasing recognition

You will be talked about in social networks not only by the guests who were personally present at the event, but also by people who were only online. This will make you popular among many.

What makes the event hybrid?

A hybrid event makes it possible to attend the event in real time remotely and physically. That is, you prepare the offline venue: location, equipment, photo zone, and so on.

As well as a broadcast for online viewing: with the ability to comment, with a chat, and a 360-degree event overview.

Different formats of hybrid events can be implemented differently, all events will differ from each other, even if they are online.

For example, at a corporate hybrid event, only you and your colleagues will attend. There will be a host and entertainment program depending on what you choose.

At a business hybrid event like a conference, there will be speakers, media, and other guests. It will have a different atmosphere and, of course, solve different problems.

But any event can be turned into a hybrid one.

Examples of past events

PR event Smart Kitchen
PR event Smart Kitchen
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Corporate event
Corporate event
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Organization and conduct of a corporate event
Organization and conduct of a corporate event
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Venues for holding hybrid events

For such an event, it is necessary to carefully consider several venues: virtual and real. It is necessary to prepare a venue for speakers, event staff. Rooms for relaxation, and so on.

  • One venue
Everything happens in one hall. Offline and online viewers watch what is happening on stage. For example, it can be a presentation of a new product, a business conference, and so on.
  • Several venues
The event can take place in different locations simultaneously. For example, several exhibitions in different parts of the city. This way people can attend the event physically, while others watch the broadcast online.
  • Street
You can hold an event outdoors. To do this, you need to use the help of special organizations specializing in creating hybrid events.
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Thank-you letters

Since 2006, we have conducted over 1000 events across Russia
MegaFon
Director of SF OJSC "MegaFon Retail" M.I. Sakhnov
Pulkovo
Head of the personnel selection and employer brand development department Y.V. Romanchyov
Gazprom Neft Refinery
Chairman of the Labor Committee N.I. Donskih
Our principles
Honesty
Fixing the budget and terms at the start. You understand in advance what you are paying for—no hidden costs or unpleasant surprises during the preparation process.
Innovativeness
We offer modern formats and creative solutions: from interactive programs to online and hybrid events using current technologies and visual effects.
Thoroughness
We carefully plan every detail of the corporate event: timing, scenario, technical equipment, and contractor work. This helps to avoid overlaps and conduct the event at a high level.
Performance
We meet deadlines and agreements. We take responsibility for project implementation and see each task through to completion.
Expertise
Over 15 years in the event industry: we know what solutions work and tailor the event format to the business goals, audience, and budget.
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