Finance and investment speaker Elena Badanina

Financial decisions lose their power when leaders don't see the full picture: the budget lives separately from the strategy, metrics require interpretation, and control over the business becomes more difficult. Elena Badanina helps connect finance, investments, and management decisions.

Elena is an expert in corporate finance and strategy with 25 years of experience in senior finance. She worked at IKEA, Fazer, Lenta Group, Ulybka Radugi and Tinkoff Holding, and was a member of the Board of Directors of Ulybka Radugi. She holds CIMA, ACCA and DipIFR diplomas, an Executive MBA from SKOLKOVO, and ICF PCC coach certification.

The audience will learn how to build financial transparency, link budgeting with strategy, implement ERP and budgeting automation, transition to IFRS and strengthen owner control. Elena also conducts the training "Finance for Non-Financial Managers" and works on leadership and management topics.

The presentation can be held in Saint Petersburg, with travel to other cities or online. A keynote, master class, training, and facilitation are available for a conference, forum, strategy session, or team. Elena has spoken at Retail CFO 2025, CFO Russia conferences, and the Baltic CFO Summit.

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