Organization of business tourism

MICE are special events that are aimed at training and development of company employees, business partners and clients. Mays events play a huge role in the development and promotion of companies.

The abbreviation MICE includes four main areas of business development:

Meeting – meetings, cyclical and strategic meetings, as well as negotiations and presentations;

Incentive – motivational programs and incentive trips for employees, as well as stimulating the loyalty of dealers, partners and employees;

Conference – forums, conferences and congresses;

Event – ​​corporate events and exhibitions, as well as event and corporate tourism.

  • Development of turnkey tours;
  • Individual motivational programs;
  • Corporate tourism.

Organization of business events

How to organize a business trip

MICE are special events that are aimed at training and development of company employees, business partners and clients. MICE events play a huge role in the development and promotion of companies.

A successful business is unthinkable without a strong team of like-minded people who are able to win in tough competition, and good relationships with partners and clients.

Are you planning to present a new product, establish closer connections with business partners, or unite your business team?

Carrying out MICE events from the Aventura agency

The Aventura event agency will be happy to help you with this! We are ready to offer you a full range of MICE services to promote your business, including organizing corporate events or business trips.

Our agency uses an integrated approach in its work. Before organizing an event, we analyze the composition of participants, select options for geographic destinations, hotels and programs.

Next, we calculate the most attractive options and offer you the best one.

In order for your event to be effective, we will take into account all the details and trifles, and also monitor the progress of its implementation, because organizing events is our job!

Features of organizing business tourism

Business tourism is a complex and serious event. There are several features that you will have to deal with:

  • Multiformat

The mice format has several formats that are familiar to us: business dinners, team building events, concerts, conferences, business meetings

  • New experience

Participants change their environment, get out of their comfort zone and at the same time take a break from household chores and routine.

What is included in the range of MICE services

Selection of halls and premises for business events

Transfer to the event venue

Booking hotels for event guests

Booking transport tickets (planes/trains)

Equipment for the event

Meetings at train stations

Catering, security, translators


Examples of events carried out

Bowling tournament
Bowling tournament
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Tourist rally
Tourist rally
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4th Tourslet
4th Tourslet
More details

MICE event formats


Events that bring together specialists in a particular field. Conferences allow you to exchange knowledge between colleagues from the same field of activity, promote your brand in the market, as well as train employees and evaluate your competitors.


The format is an excellent way to visually convey information about a company and its product. The event allows you to attract the attention of the audience in a short time, as well as motivate them to take a targeted action (register, buy, place an order).


A form of training that involves the active participation of students in the process. The event helps employees dive deeply into the specifics of the industry, develop communication and teamwork skills, and understand how their activities relate to other departments of the company.

Business breakfasts

Business event for exchanging information and discussing various issues related to business activities. Business breakfasts allow you to learn about current trends in the market, make contacts and establish new business connections, as well as exchange experiences and skills.

Benefits of business tourism

  • New experience

  • Company reputation

  • Recognition will go up

  • Many people will know about you, including potential clients.

  • You can attract investors 

  • Leaving your comfort zone 

  • Motivation for new achievements

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Our principles
We value sincerity in everything we do and strive to establish trusting relationships with clients. Following high moral and ethical standards, we openly discuss our opportunities and offer transparent prices and conditions.
Our company is looking for creative ways to organize events and uses new technologies, including in conducting online events and selecting visual effects. We think creatively and strive to exceed our clients' expectations to make every event unique.
We understand that details are of utmost importance in business and corporate events. Therefore, we pay special attention to organizational and technical aspects, from timing to collecting feedback. Our goal is to provide impeccable quality events to ensure guests' satisfaction.
Our company prides itself on its ability to bring clients' ideas to life. We understand the importance of meeting obligations, so we complete all tasks on time. Our approach and team organization guarantee that events are carried out strictly in accordance with the intended goals.
Our team consists of professionals with more than 10 years of experience and knowledge in the event field. Our commitment to excellence helps us achieve high results in providing various services for business events and event marketing.