Marketing speaker Elena Ponomareva

Marketing stops working when a company doesn't understand what the client is willing to pay for, how the brand differs from competitors, and how to link promotion with business strategy. Elena Ponomareva helps to see consumer trends, build positioning, and turn ideas into business solutions.

Elena is a marketing strategist and trendwatcher from Saint Petersburg, Candidate of Economic Sciences. She has 22 years in marketing and 20 years in business consulting. Since 2017, she founded and heads the Trend Laboratory, where she engages in marketing and strategic consulting. Her clients include EFKO, Eksmo, VTB, Ozon, Magnitogorsk Iron and Steel Works, and Pulkovo.

In her presentations, Elena covers consumer trends, strategic and operational marketing, brand management, and PR. She is the author of the book Time to Do Business and leads educational marketing programs at IDPO HSE University — Saint Petersburg. For the team, talks, lectures, trainings, strategic sessions, and moderation are available.

Elena speaks in St. Petersburg, travels to other cities, and conducts online events. The format can be tailored to the company's needs: a conference, forum, corporate training, strategy session, or off-site team event.

Leave your number — we will check available dates, agree on the topic of the presentation, and quote the fee.