Marketing speaker Dmitry Kot

Marketing can generate leads but lose them at the copy stage: the USP sounds vague, ads don't resonate, and emails and publications don't help sales. Dmitry Kot shows how to connect marketing, brand, PR, and the sales department's work through clear messaging.

Dmitry Kot is a marketer and copywriter from Saint Petersburg, founder of an agency for creating sales texts and advertising materials. Author of the books 'Sales Texts' and 'Copywriting: How Not to Eat a Dog'. He has spoken at 'Belaya Konfa', the Saint Petersburg International Book Salon, and became a speaker at the 'Severe Petersburg Forum' on marketing, SMM, and business.

At the presentation, participants discuss how to strengthen the USP and value proposition, write texts for advertising and social media, use neural networks in copywriting, and compose letters for corporate clients. Dmitry also conducts corporate trainings on advertising texts, business correspondence, and social media management.

A talk, master class, training session, or online format is available. Dmitry is based in Saint Petersburg, travels to other cities, and delivers training at the client's office or remotely — for conferences, forums, strategic sessions, and corporate programs.

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