Brand and PR Speaker Vyacheslav Makovich
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Speaker
Brand and PR Speaker Vyacheslav Makovich
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City
St. Petersburg
About the speaker
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About the speaker

When marketing doesn't help sell and a company's brand doesn't inspire trust among clients and the team, it's important to look beyond advertising to meanings, communications, and management. Vyacheslav Makovich helps connect brand, PR, and business objectives.

Vyacheslav is the Marketing Director at ABP2B, a company in cybersecurity and IT asset management, and co-founder of the marketing agency UNC Media. He has developed startup projects on behalf of a venture fund, corporations, and an accelerator. He is the author of the books 'Personal Branding: A Step-by-Step Guide' and 'Effective Manager', and co-author of the book 'A Billion-Dollar Startup', which was awarded the 'Business Book of the Year in Russia' prize.

The audience will explore personal branding, B2B marketing, PR, startup evaluation and launch, cybersecurity for executives, and team communications. Vyacheslav delivers presentations, conducts trainings, master classes, business games, strategic sessions, and also works as a moderator and facilitator.

Vyacheslav has spoken at SOC Forum 2024, Nethouse Days, TEDx, and the 'Management of the Future'26' conference at St. Petersburg State University, and has run programs for Bank 'Saint Petersburg', Gazpromneft, and University 2035. Engagements are possible in St. Petersburg, with travel to other cities, and in an online format: conference, forum, corporate training, or an off-site event for the team.

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