Through Riders to the Stars. Or What Is Needed to Organize a Celebrity Performance?

Famous artists, singers and musicians, actors and models will create a resonance at any event. They will be the focus of attention not only for the guests, but also for the media, and will also serve as an additional PR move and advertising on social networks long before the start of the event. How to make the right choice of a celebrity for a specific event? What should you pay attention to? And how much does this pleasure cost? Read about it in our article.

How to make a choice?

A star can be invited to an event as a performer (for example, host or artist) or as a VIP guest. Successfully selecting a celebrity that matches the event format, satisfying the wishes of company management, and making the guest's presence harmonious – the following recommendations will help you with this:

1. Decide on the theme and format of the event. For example, for a corporate event and other mass events, it is worth choosing a 'neutral' pop musician who will appeal to the majority of listeners. In addition, the star's image should match the brand's image, meaning the star should be relevant to the company (like Jordan and Nike). 

2. Consider the brand's geographic ambitions and the celebrity's popularity boundaries. For large-scale campaigns across the country, choosing local stars will be ineffective.

3. Evaluate the budget. Keep in mind that celebrities' pricing policies can vary significantly depending on various factors. Note that an artist's fee is directly proportional to their popularity. Ask event specialists to select several options within the planned budget.

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4. Find a reliable agency. Organizing an artist's performance on your own is quite a labor-intensive task, so it is better to seek help from an event agency. Specialists will help you choose the right star, conduct negotiations, discuss contract terms, coordinate dates, provide technical and hospitality riders, etc.

Star Requirements

When working with celebrities, it is important to fulfill a list of conditions and necessary points for comfortable cooperation and organization of a quality performance – the so-called rider. The receiving party undertakes to fulfill all conditions. A rider has two types. 

Technical rider – these are the necessary technical conditions for a professional performance: sound, light, stage, microphones, and the like. 

Hospitality rider – this is a list of conditions for flight, accommodation, meals, security, transfer, etc. Failure to comply with the rider conditions can lead to conflict or even the artist's refusal to perform.

How much does a star cost?

The show business market is a very complex and constantly changing phenomenon. You cannot open a 'menu' with specific price tags for a particular celebrity. A star's fee can differ significantly for each event. It consists of many nuances:

• Event format: private and corporate, advertising, charity, political events, etc. In each case, the corresponding target audience, venue, and estimated budget will be planned. Therefore, for different formats, a star's fee can be several times higher or lower.

• Popularity. Of course, the more famous and recognizable the artist, the higher the demand and the more expensive their performance. For example, Ivan Urgant, Grigory Leps, Timati, Yegor Creed are considered top celebrities, and their presence will cost more than one million rubles.

• Venue. The level of comfortable transport, event conditions, and venue features directly affect the price. Distance from the capital can increase costs for the star due to flight and accommodation. 

• Nature of the celebrity's performance. What exactly the VIP guest does at the event: acts as a host or sings on stage.

• Date. A star's performance will always cost an order of magnitude higher on a state or professional holiday, as well as in the run-up to New Year. Even weekends and weekdays differ in cost. It is important to consider that the closer the date of the planned event, the harder it is for the artist to 'fit' it into their calendar. Therefore, you need to negotiate performances in advance and make a prepayment on time.

• Audience size also affects the specifics of the performance – whether it's lip-syncing or live music, with or without a dance troupe.  

• Additional expenses. In addition to the fee itself, be sure to consider providing for the star's riders, flight, and accommodation. 

Obviously, the choice of artist directly depends on their popularity – whoever is talked about, 'at the top', is who people want to see at events. But there is a certain magic of show business when artists who were once popular but have stepped back from active touring 'shoot up' and create a buzz. For example, stars of the 90s-00s, including foreign ones, who are perfectly suited for our audience. This is especially true for corporate parties and mass events.

Aventura event agency also cooperates with reliable booking agencies and popular artists. We will gladly help you choose the perfect celebrity guest according to your budget. Delight your employees, partners, clients, and colleagues—invite a star to your event.