Sales speaker Evgeny Kolotilov

The sales department loses deals when managers quickly concede on price, fail to handle objections, and turn out to be unprepared for tough negotiations. This is especially noticeable in B2B, where several participants make the decision and working with key clients requires a separate approach.

Evgeny Kolotilov is a business trainer in B2B sales and negotiations, author of 20 books, including "Don't Give Discounts" and "Techniques for Selling to Large Clients." He has spoken at the Russian Sales Forum and was a speaker at the Baltic Business Forum 2026 in Svetlogorsk.

The audience will learn about selling at a higher price than competitors and without discounts, handling objections, sales presentations, selling to top executives, SPIN selling, and negotiations in procurement. Separate topics include working with key clients, tough negotiations, and negotiations on accounts receivable.

Evgeny delivers keynote speeches, master classes, and trainings for corporate teams, and also performs online. Events take place in Moscow, with possible travel to other cities. The format can be chosen for a conference, forum, strategy session, or corporate training.

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