Marketing speaker Irina Borisova

Advertising brings people to the store or website, but the customer does not decide to buy, does not leave an inquiry, and does not return. Often the problem is not the budget size but how the customer journey is structured: communications, display, atmosphere, and service.

Irina Borisova is a marketing speaker, expert in neuromarketing, retail technologies, and customer experience from Saint Petersburg. For over 20 years, she has worked at the intersection of marketing and business management, has implemented more than 280 projects in Russia and Kazakhstan, and has conducted over 250 merchandising audits. She created the trademark "Banibo".

In her presentations, Irina covers neuromarketing, customer service, and retail: how taste, smell, sight, and touch influence the purchase decision, how to increase product value without lowering the price, and how small changes in communication increase conversion to requests and the number of reviews without increasing the advertising budget. Author of the training "Comprehensive Neuromarketing for Business".

Irina delivers presentations, conducts trainings and master classes, moderates business events, and works online. Travel from Saint Petersburg to other cities is possible. Venues include "Surovy Peterburgsky Forum", "PRODEXPO", CPM, PETERFOOD, World Food Moscow, and "Matritsa Reklamy". Suitable for conferences, forums, strategic sessions, and corporate training.

Leave your number — we will check available dates, agree on the topic of the presentation, and quote the fee.