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174 practical materials: budgets, scripts, checklists
For new emotions - to the best festivals in the world! Compilation of the most unusual festivals in the world: burning man, mud festival, and cheese race are just the beginning!Corporate Events · 08.07.2019 · 10 min
3D mapping is a spectacular technology for creating a wow effect. 3D mapping and holographic installations - trends in 2019. Bright examples from the global practice of 3D mapping.Ideas and Trends · 08.07.2019 · 8 min
9 unique event ideas for the month. We present to you a selection of 9 unique event ideas of the month that have been implemented by global companies in their projects. Ideas and Trends · 14.06.2019 · 8 min
Unique outdoor events. How to choose the right place and not make a mistake? How to choose the perfect outdoor venue for your event that meets the goals and objectives of the event? You will learn about the most unusual outdoor venues in the world. Ideas and Trends · 13.06.2019 · 9 min
Team building 2019: key trends We will talk about the main trends in team building in 2019, as well as share secrets of preparing for a team-building event. Team Building · 13.06.2019 · 9 min
Help nature and have fun. What kind of ecological event will you choose? Is it possible to organize an eco-event in such a way that people not only do a good deed, but also relax in an informal atmosphere? Ideas and Trends · 26.05.2019 · 6 min
Stay on trend: new trends in the Event industry Passive involvement, careful planning, special attention to furniture, and other trends in the event industry in 2019. Sometimes it's worth skipping something to get more! Ideas and Trends · 26.05.2019 · 6 min
Banquet hall, stadium, or loft? How to choose a suitable venue for the event? What to do when no venue meets the stated requirements? You need to look for alternative options and create a space "for yourself." We will tell you how to transform a simple industrial space into an exciting event venue! Corporate events · 26.05.2019 · 9 min
Skydiving, tank rides, and airsoft shooting... What are you willing to do for your colleagues? Extreme corporate events with immersion in history, familiarization with weapons, military equipment, hiking in rough terrain, parachute jumps, master classes in aircraft management, and much more. Ideas and trends · 29.04.2019 · 6 min
5 Easter traditions that will change the corporate life of your company To festively decorate the office, observe charitable traditions, and arrange a buffet. In anticipation of the Bright Resurrection of Christ, the event agency "Aventura" offers you tips on introducing Easter traditions into the office routine in order to uplift the mood of the entire team. Corporate events · 22.04.2019 · 5 min
TOP-5 unusual event formats: How to choose the right one for a business event? The correctly chosen format of a business event is the key to the success of your event. Standard conferences with plenary sessions are becoming a thing of the past, and seminars and forums are taking their place. Interactivity, dynamism, and creativity are coming to the forefront. How to choose the right event format and stand out among partners? Ideas and trends · 09.04.2019 · 5 min
Secrets of managing a creative team in numbers Why shift the start of the work day? How can notebooks of bold decisions help? And why is it time to throw away biographies of successful people in the trash? Team building · 18.03.2019 · 9 min
Who is applying for the Event Manager position? We conducted a survey of over 800 potential employees for the position of event manager, and published some very interesting results. For example, many applicants are confident that they have experience in organizing events and that the job of an event manager is all about celebration. Is this really the case and what does it take to become an event organizer, read on. Ideas and trends · 15.01.2019 · 7 min
Corporate New Year 2019. What? Where? When? We don't have many holidays that the whole country celebrates. It's a successful game of the Russian national football team and New Year. But since we celebrate the second holiday much more often, let's talk about it" ... (film "Yolki") There are only a few days left until the New Year, which means it's time to think about where, with whom, and how to celebrate it. This also applies to corporate events. Which dates are most in demand this year, when to start preparing for the event, what format to choose, and how much will the comprehensive event organization cost? These and many other questions concern a large part of companies preparing to celebrate the holiday with a large team. We are publishing useful New Year statistics for you, based on a survey of over a thousand companies in St. Petersburg, which will help you navigate the pre-New Year rush. New Year · 27.11.2018 · 5 min
9 ideas for decorating a photo zone at an event For a very long time, press walls with company logos served as backdrops for photo zones. In recent years, more attention has been paid to photo zones, because photos are the main content of all social networks, and therefore the main storyteller about your event. A creatively designed photo zone is the key to bright and memorable photos from the event. Of course, the company logo in the photo must be present, but in addition to it, you can complement the photo zone with interesting solutions that will attract even more attention to your photo zone. We are ready to offer several ideas for inspiration. Picture frames One of the most affordable solutions that can be implemented even without the help of designers! Simply hang frames of various shapes. If you are organizing an outdoor celebration, picture frames can be hung directly on tree branches. The company logo can also be applied to the frames. Vinyl records Such a backdrop is suitable not only for music events. Retro-style photos are always interesting and relevant. Vinyl records have long become an attribute of comfort and style. Clocks Clocks are not only an interesting designer attribute, but also a wonderful symbol of the fleeting nature of time. Every second in the embrace of close and dear people is priceless! These can be cuckoo clocks or even an installation of Salvador Dali's famous painting, if you stock up on resources and prepare more thoroughly. Tablets and monitors For lovers of light pretentiousness, a photo zone where the main background is displayed on monitors, tablets and other gadgets is suitable. With their help, you can create an original picture displaying the overall theme of the event. Such decor is perfect for a presentation or a hi-tech party. Books A book is not only the best gift, but also an excellent element for a photo zone. A very budget-friendly and non-standard solution for decorating space. In addition, in the age of the internet, a book is becoming almost a rarity and is no longer so often caught in the lens. Therefore, such a photo can attract attention and set guests in a calm retro mood. Notice board A wonderful backdrop for original shots. The board can be used as a greeting card where guests can leave their wishes and comments. On the boards, you can draw and leave autographs in different colors. The usual office-school version does not have to serve as the board. These can also be fabric boards with threads, where, under the guidance of a master, everyone can try their hand at embroidering simple patterns, their names and wishes. Light garlands Such installations are suitable for creating the most tender and romantic photos! Also, in recent years, neon retro signs, popular in Western outdoor advertising of the 70s-80s, have become very popular. Flower wall Can you imagine how good a green corner can look? A flower wall or a wall of natural living moss, or floral compositions – something that will not leave guests indifferent. Live decorations are always in fashion and always attract camera flashes. In addition to flowers, you can use branches, grass, and even fruits and vegetables in compositions. Photos from past years A photo wall with photos from previous years' events, if the event is not held for the first time, will become the main attribute of the evening. You have probably noticed how social media users love to recall what happened to them in childhood, youth, student years, a year or five years ago. Photos in which guests can find themselves and their colleagues or people significant to your event are what will give precious emotions and new shots that guests will want to share, and which will tell the widest audience about your event. All these accessories can be used to enliven and create ambiance at the photo zone of the event. In general, modern trends dictate fashion for creating photo zones in such styles as: loft, fairy forest, botanical, vintage, watercolor. When creating photo zones, large-scale, multi-level decor, giant art objects, interactive decorations and directorial solutions are often used. Event agency Aventura will help you create an atmospheric photo zone for your event, which will be unique, memorable and will correspond to the general concept of the event, taking into account modern trends. Ideas and trends · 01.08.2017 · 4 min
How to choose contractors for an event? Creating and organizing an event is, in a way, a large construction project or a complex renovation, where you need to keep dozens of details, approvals, budgets, and factors in your head, some of which directly contradict each other, yet somehow must come together into a single perfect picture. We have already talked about the importance of a team you can entrust part of the work to, and that won't let you down at a crucial moment. But that concerns management and process coordination. Some tasks will be handled by contractors, and today we will try to tell you how to «not screw up» when working with them. Good hosts, responsible artists, nimble decorators with taste, delicious and reliable catering and administrative staff, high-quality technical workers – this is not the full list of people usually involved in preparing an ordinary event. So how do you choose the best of the best? Reliable contractors are like love: you cannot find them, you can only meet them. Having survived our first «unhappy love», i.e. having encountered various not-so-reliable contractors, we began to approach partner selection much more carefully, and now we have a team we can always trust. But even we sometimes have to look for new specialists, and these are the rules we follow. Detailed task description First of all, we always create a very specific technical brief. We advise you to make a task plan for yourself, and then an even more detailed one for contractors, specifying all numbers and dimensions, all preferences that you or the client have, all colors present in the company logo, etc. The more detailed and specific the technical brief is, the better. It is important to provide examples of work (references) – photos, videos, drawings, plans, and sketches – so the contractor better understands your wishes. Contractor shortlist To compile a list of potential contractors in a particular area, we use all available methods: our own contractor database built up over the years, recommendations from colleagues and partners, as well as the top 10 search engines. We carefully study contractors' portfolios, photos, video materials, and read reviews about their work. Only with a choice of 10–20 potential partners can we make a truly correct choice. After identifying the candidates, we contact each of them and send a pre-prepared brief. Painful choice After sending the brief, first of all we look at how promptly the contractor responds, how adequate their reaction and questions are, and at their pricing policy. In addition, we look at how well prices match the market and ask tricky clarifying questions. After comparing all submitted options, weighing all positive and negative factors, and after a small internal meeting, we can finally make a choice and select the “One” – or sometimes even split the task between several contractors. Contract Be sure to sign a contract with partners, and do not work with those who say they are ready to do everything without a contract or ask for prepayment before signing the document. Specify in it: — Terms of termination of the agreement and penalties for late completion of work — Cost of services and payment procedure — Rights to publications and materials (photo, video, etc.) — Other requirements specific to your task. Payment and prepayment Many artists work on a prepayment basis; this is normal, and that is how the work of stars is arranged. But other staff or decorators' work should be paid only after everything is done, and all «issues» have been checked and resolved. Do not pay in advance, but also do not be stingy if you are very pleased with the result. You work as one team One of the important points is the ability to communicate correctly with contractors. When preparing events, sometimes you have to work with representatives of very different professions, and you need to find the right approach to everyone. Respect the somewhat eccentric character of artists and the rather rough communication style of technical staff. The main thing is to always be polite, keep your own promises and deadlines, and remember that you all work as one team and share one goal – to make the event go perfectly! Working with contractors can become a headache, or it can become the beginning of a great friendship and many years of cooperation, if you approach the matter responsibly and thoughtfully. We are glad that our partners always work conscientiously and have already become a full-fledged part of the Aventura event agency team, which we are proud of. Budgets and organization · 10.07.2017 · 4 min
How not to "burn out" at work The issue of professional burnout is quite acute, especially for workers in the event industry. Busy schedules, days full of events and meetings, constantly being online — all of this can lead to physical and psychological fatigue and, as a consequence, to professional “burnout.” Burnout is the depletion of physical or emotional strength and motivation, usually as a result of prolonged stress or frustration. It occurs for one of two reasons: lack of rest for recovery (overwork) or lack of motivation and reward. How can burnout be avoided? It would seem the answer is simple — rest more and value your work. However, it is not as simple as it seems at first glance. Here are a few tips on how to turn your job into your life’s work and not lose your mind. Find your place The approach to work and the attitude toward what we do for a good third of our lives have constantly changed. Today, according to psychologists, in order to be happy and get satisfaction from work, you need to choose your element, find a place where you can unlock your potential. By taking on the wrong task, you risk losing precious time and faith in yourself. If you realize that your efforts are not being compensated, do not delay the moment of parting. Don’t work overtime Stop. The event industry, organizing events, and not working overtime during a project — how is that even possible? In fact, even in such a challenging field, it is possible to maintain a work-life balance. It doesn’t matter how long your workday lasts; what matters is the work completed. Plan the execution of a long-term project in advance, make a plan, delegate a number of responsibilities, and then this will allow you to avoid wasting time and, subsequently, overload on the home stretch. Try new things Don’t be afraid to step out of your comfort zone. Take on new tasks that are within your reach. Solving them will allow you to reconsider your capabilities, look at your work from a different perspective, open up, and bring variety to your activity. Don’t be afraid to take risks Listen to your desires. Sometimes they are the very clues for how you should change your work so that it brings more fruit. Say yes to calculated risk; it will bring new impressions and new experience into your life. Have you been asked to organize a corporate event at a zoo among lions? Or a birthday party in a dense forest? Why not — new challenges are new experience, events, and a source of energy. Hobbies and personal time Sometimes it is better to turn down an additional project that will bring income and go to dance classes or French courses, which will give you emotions and a fresh outlook on life, and later, perhaps, new ideas for implementation in your professional activity. Work at an event agency! Experience working at an event agency is certainly much more diverse than long-term work on the client side. Over time, the monotony of projects drives even the best marketers, PR and HR directors crazy. Working at an event agency, today you might have a corporate event, tomorrow a star’s concert in the central square, and after that a conference or a roadshow from a series of events in different cities. The variety of projects allows you to always stay sharp, do what you truly enjoy, and improve in various areas. Most importantly, always remember that your work is your second life. Ideas and trends · 07.07.2017 · 3 min
Organizing a corporate event: where to start and what format to choose? Organizing a corporate party is a task that requires a serious approach, versatile experience, and a lot of time. Let's dive deeper into the organization process and find out where to start? Briefing To begin with, let's look at the existing factors. After all, the success of your office event will depend on them: What is the overall purpose of the event? (the chosen format and content depend on the answer to this important question) Is there an imbalance in the number of women or men on the team? What is the average age of colleagues (the holiday format should be interesting to employees); What is the approximate budget; Has the venue been chosen; Have the organizers been chosen (or a specialized event planning agency). If you have already worked through all these and many other points, then let's move on to the party theme, choosing the idea and format. Entertainment program with invited artists and a host If you don't want your holiday to turn into a natural disaster, don't skimp on a host. An experienced showman will not only skillfully manage the event, but also help you congratulate your beloved colleagues in an original way. The performance of artists and the program as a whole also need to be well organized; in this case, it is always useful to have a responsible person, or better yet contact us - at the Aventura event agency, and we will provide you with a personal manager who will take these issues upon themselves;) A huge selection of various shows allows you to hold exactly what your company will like. Perhaps colleagues dreamed of seeing a fire show or becoming participants in amazing scientific experiments. Perhaps they will enjoy a performance by impersonators or magicians. Performances by show ballets and cover bands are also popular. Quiz games A wide variety of games can be organized even during a banquet. They can be analogues of famous TV shows or intellectual battles in the spirit of experts. Be sure, adults sometimes react to games even more emotionally than children. Do you want to see how your modest chief accountant turns into the head of «Mafia» or how a new employee takes over «Monopoly»? Let colleagues take a risk and guess a melody from three notes or become the owner of the crystal owl from the game «What? Where? When?» Perhaps you will manage to look at your colleagues differently. Karaoke battle At these words, many people picture a 1990s-style evening and have chaotic songs by stars of domestic chanson in their heads. In fact, people in Russia love to sing. Many foreigners note that, indeed, Russians unexpectedly sing a lot and often, not always well, but always soulfully. Equipment for a karaoke party can now easily be ordered with delivery even to the office; you don't have to go to a karaoke bar for it. You can invite musicians who will set the format, and also select a repertoire so that it turns out unusual and interesting. You can sing rock hits and foreign classics, especially since more and more people can read English, and modern technology allows you to fully enjoy this process. Quests Nowadays quests are one of the most popular directions. Participants of any age and gender can appreciate it, as there is a huge number of quests of different formats: treasure hunting, horror quests, journeys based on famous books or films, etc. Now such entertainment can be organized inside a company office. The space is transformed and you don't need to go anywhere specially. Techno show Young technology companies often choose a corporate party format that includes the use of modern technologies. If you want to find yourself in virtual reality, see a laser show, a robot performance, etc., then this format is definitely for you! Master classes A good option that combines business with pleasure. They give you the opportunity to get acquainted with something interesting in a playful way. Moreover, it's always great to make something with your own hands. Men will appreciate spirits tasting, barista lessons on creating cocktails or making coffee; playing authentic drums will also be to their taste. For ladies, culinary master classes from a chef are suitable, as well as lessons on creating perfumes, soap, candles, handmade sweets, or painting on glass, wood, ceramics. Themed photo session Another format that may especially appeal to a female team. In addition, you can invite professional makeup artists, then female employees will definitely be satisfied. Creating a beautiful photo zone with the company logo, instant photo printing right during the photo session – all this will help make the corporate photo session more exciting and interesting. Conclusions As you can see, there is a huge number of options for holding corporate parties. For the event to be successful, it is important that it is handled by a competent and experienced team with experience, reliable contractors, and an understanding of how to make the event striking and effective. After all, in addition to knowledge and skills in organization, employees of the event industry understand very well the psychology of people at holidays and will be able to create a truly comfortable atmosphere for all participants of your corporate event. That is why we strongly recommend turning to professionals in this industry for organization, for example, to us at the Aventura event agency! 1 practical materials: estimates, scripts, checklists
Modern trends in event organization The dynamism and high technological level of modern life today force us to decisively abandon boring protocol events. We live at a time when organizing events calls for special approaches. Modern, convenient, comfortable, prestigious, and at the same time economical trends are confidently entering the services market in the organization of not only corporate parties, but also business receptions, conferences, and seminars. In short, innovations affect both the entertainment and business spheres. Concept and content Quests and team building are gaining popularity in the field of corporate events. An entertainment element is also present in the most formal events: organizers try to adapt protocol requirements to the playful component. Interactivity is becoming the norm, creating conditions for uniting all participants of a meeting or celebration. Among communication innovations, there is a bold borrowing of internet technologies, such as, for example, tribalization, which breaks down hierarchy norms and gives everyone a voice, or content safari, when any lecture becomes a discussion. Today, any event is equipped with modern multimedia solutions. This significantly increases the level of participants' involvement in what is happening. Style and design solutions Changes in this part of event organization can be traced in everything. For example, the traditional banquet at tables is confidently being replaced by catering, table setting is becoming unusual, and small-format appetizers are growing in popularity. In organizing venues, preference is given to non-standard individual decoration, play of light, and auxiliary effects. Even in the organization of official events, maximum democratization is noted: flowers appear on meeting tables, and the business dress code is noticeably softening. Location Unusual event venues lead in this regard, for example, in a museum, shopping center, or on factory grounds. However, preference is given to off-site formats, where active games, sun, a light breeze, the smell of freshly cut grass, and melodies of living nature become their advantage. The ideal solution for a collective outing into the fresh air is the use of quick-assembly structures: marquees, tents, domes, canopies. A universal and economical approach for solving any tasks is renting marquees in St. Petersburg with an area from 9 to 5,000 sq. meters. Such a structure can be installed on various surfaces and in any place: in a forest clearing, at a racetrack, on a paved area, in the center of an off-site fair. It will provide protection from sun, wind, and rain and at the same time create an effect of cohesion among the team and invited participants. Conclusions For everyone involved in event organization, it is simply necessary to follow trends and innovations and constantly be in search of new locations, new ideas, and new creative performances. If you physically do not have that much time, it is better to immediately think about engaging a qualified agency, for example ours. A non-standard approach to event organization, taking into account market trends, will make it eventful, interactive, and atmospheric. Ideas and trends · 26.06.2017 · 3 min
How to promote events on Instagram Instagram is a fairly young social network; however, its users are among the most active in the world. Every day we check the Instagram feed several times a day and are generous with likes for friends and acquaintances, and we follow profiles of stars, favorite brands, and events. We often even get news from Instagram. The ability to follow someone else's life and show off your own no longer seems forbidden or wrong, and now it is “interesting, trendy, and youthful”—which means it is effective for promoting events and occasions. So how do you get this process started? We offer you a simple and effective algorithm for creating and growing your client account. Account settings Create a business account on Instagram—it is very easy. Use the name of the event or company as the name. Don't forget to integrate your account with Facebook. Account content Here you should post all the information about the event. Photos of stars, an announcement of the event itself, photos from past events. Don't forget to include the location, time, and directions. And tell people where and for how much they can buy tickets, and what promotions and discounts are available. Support from influencers Influencers are Instagram users with a large following and a loyal audience. They are distinguished by the fact that the audience considers their opinion authoritative and listens to it; all else being equal, it chooses the event that has been marked with a seal of quality. That is why marketers around the world actively choose a strategy of collaboration with influencers. You can arrange a post directly or through special services such as BlaBlaBlogger, Labelup, or Instach. Finding your target audience Software methods of collecting by hashtags can greatly simplify the search for your target audience. This capability is available in Instagram parser programs. You can also search by geolocation, which Instagram users specify when uploading photos. Hashtags Remember, hashtags are a fundamental part of this service. Thanks to them, users will be able to find you. Even though Instagram has an unlimited number of characters, try to highlight only the key points. An excess of words and symbols looks quite intrusive. Instagram contests What is this for? Of course, to make followers active participants in the event. You can set the desired theme for the contest, and clients' creative ideas will not be long in coming. By the way, here you can draw many creative solutions for promoting the event. If you have decided to launch a contest, don't skimp on the prize. The more people who want to compete for the champion's laurels, the more people will learn about your event. In pursuit of the win, participants will spread the advertising you need like a virus. Don't forget to open voting. This will spur participants to compete more actively and to bring friends and acquaintances into the participation. Conclusions Instagram has proven its effectiveness for promoting just about anything. This means that the main thing is to learn how to use the network competently as a tool, and your event will become popular and receive many likes. Right now: add hashtags, likes, and leave comments. After all, the best way to get people's attention is to show attention to them. Interact, maintain polite communication, and people will definitely want to cooperate with you and your company. And if you need help from professionals, our team will help promote your event not only on Instagram but also through other advertising channels. Our company's experienced specialists implement the most popular hashtags and achieve the highest results in the shortest time at minimal financial cost. Ideas and trends · 24.05.2017 · 4 min
About the work of an event manager. Is it really that easy? There is a lot written about the profession of an event manager: they talk about what special character traits specialists should possess, and what their work includes. But what does the flip side of the image of a sociable and active professional in the field of event organization hide? Ideas and trends · 19.04.2017 · 5 min
How to properly open a new store Starting your own business is quite a troublesome undertaking. Many people today prefer to run their entrepreneurial activity online, but physical stores also continue to be necessary for customers. Undoubtedly, opening a retail outlet is a festive event, and you want to attract the maximum number of potential customers to it. To organize the event, it is best to contact an event agency. But you, as the store owner, should not stay on the sidelines either. What should you take into account? Of course, the agency's specialists will help you draw up an event plan and come up with interesting moments that will draw visitors to the celebration. First of all, even on the eve of this event, prepare the premises appropriately. At the entrance, you should hang a sign or poster with information about the date and time of the retail outlet's opening. It would also be useful to place the plan of the grand opening event here. You should also print flyers and brochures with information about the event. You should start distributing them a few days before the store opens. If you need greater reach and your budget allows, you can order advertising on billboards, in public transport, etc. A popular format for holding a celebration to mark a store opening today is a show program. It is important that the show's theme suits your specific retail outlet. For example, if a lingerie store is opening, you can arrange a fashion show. Traditionally, on such a day, the entrance to the establishment is decorated with balloons or banners or art objects. If you have corporate symbols or colors, reflect them in these elements. It is important to install professional equipment: a stage and sound, and turn on cheerful music, as well as engage a professional host for the celebration. Order event tents if there is such a need. For example, in good weather, you can use them for free distribution of drinking water or hold master classes on the store's theme. Parents who come to the celebration with children will especially appreciate this. Try to make the event unforgettable. This will help attract even more customers. Client events · 18.04.2017 · 2 min
Trends in the Event Industry 2017 The world is not standing still, everything is moving, everything is changing. Technologies have taken control over minds and dictate what we will be in the future, and what we are already today. Generation Z is growing up and becoming an active consumer, thereby bringing new requirements to event organizers. Ideas and trends · 14.04.2017 · 4 min
Provocative marketing Probably, many people know the story of the resourceful writer James Guotny. When his new novel began to gather dust on the bookshelf, he simply placed an advertisement in the newspaper: "Handsome young millionaire seeks a girl resembling the heroine of James Guotny's book." What a resonance this post caused! Over the next week, girls eager to immediately learn about the girl for the millionaire bought up all his books from bookstores. Agree, a great provocative marketing move! Ideas and trends · 01.04.2017 · 4 min
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