It is important for the idea to be positive. Positive provocative marketing attracts the audience much more effectively than black PR. Let your brand be associated only with witty solutions!

Probably, many people know the story of the resourceful writer James Guotny. When his new novel began to gather dust on the bookshelf, he simply placed an advertisement in the newspaper: "Handsome young millionaire seeks a girl resembling the heroine of James Guotny's book." What a resonance this post caused! Over the next week, girls eager to immediately learn about the girl for the millionaire bought up all his books from bookstores. Agree, a great provocative marketing move!

The main goal of provocative marketing, of course, is to increase sales. Along with that, brand recognition increases, ensuring consumer loyalty.

Youth is the main target audience for this marketing technology. It is they who immediately react to non-traditional, provocative advertising campaigns. Moreover, it is very easy to provoke this category of consumers. For example, touch upon the topic of excessive luxury or popular personalities.

How to launch provocative marketing

It's very simple - come up with an advertising message and present it in an extraordinary way! The main thing is that it should be able to surprise you first, and then potential buyers. To generate an original idea, you will need all your creative resources. Do not be afraid to turn into a child, a creator. Surround yourself with a creative environment, break away from templates, look at familiar things differently. By the way, our creative agency can always help you in this matter! It is important for the idea to be positive. Positive provocative marketing attracts the audience much more effectively than black PR. Let your brand be associated only with witty solutions!

Main types of provocative marketing

• Sexvertising - using gender interests and motifs of sexuality to attract attention. No matter how developed our society may be, sexuality determines our choices, desires, and needs. By using certain techniques, we as savvy marketers can interest anyone in an event.

• City teaser - "city provocation" method. The technology consists of two stages: The first step (Teaser) - a provocative stage where a wide audience unfamiliar with the advertised product witnesses an unusual event but does not understand its true meaning; The second step (Revelation) - the second stage of the campaign where the meaning of "strange events" in the city becomes clear.

• Scandal strategy — a way to promote a brand based on scandal, shocking impact. Be careful with it, as here you are walking on the edge of a knife. By using this strategy, we carefully study the profile and characteristics of the company to not cross the line at any stage.

• WOM technology — information dissemination technology, better known as "word of mouth". A provocative event triggers a large amount of discussion and speculation. People who have seen or participated in bright, inexplicable actions vividly tell their acquaintances, friends, and relatives about them. Also, photos and videos spread rapidly on the Internet. Such rumors are an effective option for product advertising: firstly, people are more inclined to trust the opinions of their acquaintances rather than explicit advertising. Secondly, free information carriers cost nothing to the advertiser. Advantageous, isn't it?

What are the risks

Of course, predicting the final result of provocative marketing is quite difficult. The thing is that there are simply no objective parameters for calculating effectiveness. And if a marketing move is already known to people, it loses its provocativeness and starts working at a loss. Our team of specialists can always help you understand these nuances. If you have any questions, feel free to contact us, and our creatives will provide a free consultation and develop a project that everyone will talk about!