The event industry was one of the first to feel the impact of the pandemic. Thousands of events: concerts, exhibitions, festivals, conferences, forums have been canceled or postponed indefinitely. Therefore, it is necessary to be flexible and adapt to new conditions of remote interaction. Everything that is possible should be moved online. What cannot be done should be transformed - and also moved online. This is the only way to stay afloat and survive this difficult time with minimal losses.
DJ set within the game
World-renowned DJ Marshmello held a virtual concert in the popular video game Fortnite (Epic Games' battle royale) on February 2, 2019. Prior to this, a special stage was built at one of the locations on the game map, and players could observe the preparations and advertising posters.
According to the founder of The Game Awards, Jeff Keighley, 10 million gamers watched the artist's 10-minute set only in the game. In addition to players, hundreds of thousands of viewers watched the concert on streaming platforms such as Twitch, Mixer, and YouTube. It was a true virtual show of the musician integrated with a computer game.
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Esports at the wheel
The steadily growing popularity of esports has multiplied today due to the self-isolation regime. This poses real competition to traditional sports events. Moreover, online sphere is more familiar for esports tournaments.
The largest such tournament was the 2019 World Championship for the most popular game in Asia - League of Legends (a role-playing video game with real-time strategy elements). The tournament lasted for 5 weeks during which 120 online games took place, totaling about 140 million hours. The games were held in three European capitals and were broadcasted worldwide on streaming platforms. The final alone attracted over 40 million fans simultaneously glued to their computer screens.
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2019 World Championship in the game - League of Legends |
Microsoft and Keanu Reeves
At the annual E3 conference - the largest gaming event - in 2019, Microsoft held the most extensive presentation of its gaming novelties and consoles. On the Twitch platform, it was watched by 1.5 million people. Although the year before this figure was higher (1.7 million), it is explained by the outflow of online viewers to the recently created Mixer service. Therefore, it can be argued that this was the most viewed online session of the E3 conference. The interest was largely fueled by Keanu Reeves, who participated in the exhibition as the hero of Cyberpunk 2077 from the developer CD Projekt Red.
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| Keanu Reeves, who participated in the exhibition at the E3 conference |
Singles' Day in China
If you think that Singles' Day on November 11th in China is a sad holiday, then you are mistaken. For shopping enthusiasts, it is a real celebration of discounts and promotions that has long surpassed the infamous Black Friday in terms of sales scale.
The date 11.11 in 2019 broke all records of trading platforms of the Alibaba Group holding (which also includes AliExpress), bringing almost $38.5 billion in total sales volume. It's not just about price crashes and mass online purchases (over 90% of Chinese people placed orders on this day). It's a real online show - with global stars and brands. For example, in 2019, the sale started with a large-scale concert featuring Taylor Swift. Real and virtual celebrities are also sponsored by brands.
Also on this day, there are numerous live broadcasts with celebrities acting as ambassadors for various brands.
New art - digital
Since 2013, The Wrong virtual biennale exhibition has been regularly held.has been held. This is a unique project available to any artist and creative individual. In 2018, it presented works by 1500 artists, and access for viewers on the network was completely free.
Hundreds of works of video art, computer graphics, art installations, performances were exhibited in virtual "halls" and "pavilions," as well as animations, 3D films, and online performances were broadcasted.
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Virtual exhibition-biennale The Wrong |
For connoisseurs of classics
If you are a fan of classical art, you can also enjoy its beauty without leaving your home. More and more museums are opening their virtual doors to millions of visitors. These are online collections of paintings and sculptures, 3D tours or live tours through museum halls.
For example, on the official website of "The Hermitage,Hermitagesection availableVirtual visitduring self-isolation. Here you can "walk" through the museum halls, visit permanent exhibitions, and enjoy the historical and cultural heritage.
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Hermitage Museum, "Virtual Visit" section |
Online teambuilding: modern reality
Not only entertainment events but also work is being transferred to virtual reality now. To support the morale of their employees, motivate them and not deprive them of communication, successful companies have shown interest in team-building ideas for an online mode.
For example, the players of FC Zenit took part in the show "Homemade Harvesting".Here they learned a new skill - culinary art together with famous chefs, and also just had a fun time, which athletes have plenty of now. The show is broadcast live on the team's Instagram account. All club fans can join and support their idols.
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FC Zenit became participants of the "Homemade Harvest" show. |
Online Bar
If you are planning to hold an unusual Online Corporate Event or just relax with friends, you can visit the international online bar in support of the idea of self-isolation. It consists of several "rooms" on the Whereby platform for video calls. You can invite someone to a meeting using a link.
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| International online bar |
The event agency "Aventura" team successfully implements various ideas for teambuilding and other events. The online form opens up new opportunities for non-traditional formats. Such as: telegram quests, online teambuildings, online strategies, art and culinary master classes, online parties/concerts, intellectual online quizzes, corporate online radio/television, etc., online conferences, as well as combined formats of online events.
By the way, we have developed and successfully implemented several interesting options for online events with our clients. You can familiarize yourself with them here:
We can also easily develop a unique concept for your company taking into account all your wishes. Let's stand against the pandemic in the world and business stagnation together!
The article is prepared based on materials from Event LIVE.
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