The event industry was one of the first to feel the impact of the pandemic. Thousands of events: concerts, exhibitions, festivals, conferences, forums have been canceled or postponed indefinitely. Therefore, it is necessary to be flexible and adapt to new conditions of remote interaction. Everything that is possible should be moved online. What cannot be done should be transformed - and also moved online. This is the only way to stay afloat and survive this difficult time with minimal losses.
DJ Set Inside a Game
World-famous DJ Marshmello held a virtual concert in the popular video game Fortnite (Epic Games battle royale) on February 2, 2019. Before that, a special stage was built at one of the locations on the game map, and players could watch the preparations and promotional posters.
According to the founder of The Game Awards, Geoff Keighley, the artist's 10-minute set was watched by 10 million gamers in the game alone. In addition to players, hundreds of thousands of viewers watched the concert on the streaming platforms Twitch, Mixer, and YouTube. It was a real virtual show by the musician, integrated with a computer game.
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Esports at the Helm
The steadily growing popularity of esports has multiplied today due to self-isolation. This is real competition for traditional sports events. Moreover, the online sphere is more familiar for esports tournaments.
The largest such tournament was the 2019 World Championship in the most popular game in Asia – League of Legends ("League of Legends" is a role-playing video game with real-time strategy elements). The tournament lasted 5 weeks, during which 120 games were held online, lasting a total of about 140 million hours. The games took place in three European capitals and were broadcast worldwide on streaming platforms. The final alone drew more than 40 million fans to computer screens simultaneously.
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2019 World Championship in the game – League of Legends |
Microsoft and Keanu Reeves
At the annual E3 conference – the largest gaming event – Microsoft in 2019 held the largest presentation of its new game releases and consoles. On the Twitch platform, it was watched by 1.5 million people. Although a year earlier this figure was larger (1.7 million), this is explained by the outflow of online viewers to the recently created Mixer service. Therefore, it can be argued that this was the most viewed online session of the E3 conference. The interest was largely fueled by Keanu Reeves, who participated in the exhibition as the hero of Cyberpunk 2077 from developer CD Projekt Red.
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| Keanu Reeves, who participated in the E3 conference exhibition |
Singles' Day in China
If you think that Singles' Day on November 11 in China is a sad holiday, you are mistaken. For shopping lovers, it is a real celebration of discounts and promotions, which has long surpassed the notorious Black Friday in terms of sales scale.
The date 11.11. in 2019 broke all records of the trading platforms of Alibaba Group holding (which also includes AliExpress), bringing almost $38.5 billion in total sales. This is not just a price crash and mass online purchases (over 90% of Chinese placed orders for goods on this day). It is a real online show – with world stars and brands. For example, in 2019, the sale began with a large-scale concert featuring Taylor Swift. Brands also act as sponsors of real and virtual celebrities.
Also on this day, many live streams take place with celebrities acting as ambassadors of various brands.
New Art – Digital
Since 2013, the virtual biennial exhibition The Wrong has been held regularly. It is a unique project open to any artist or creative individual. In 2018, it featured works by 1500 artists, and online access for viewers was absolutely free.
In the virtual “halls” and “pavilions,” hundreds of works of video art, computer graphics, art installations, and performances were exhibited, and animations, 3D films, and online performances were also broadcast.
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The Wrong Virtual Biennial Exhibition |
For Lovers of the Classics
If you are an admirer of classical art, you can also enjoy the beautiful without leaving home. More and more museums are opening their virtual doors to millions of visitors. These include online collections of paintings and sculptures, 3D tours, or live-streamed guided tours of museum halls.
For example, on the official website of the Hermitage, a “Virtual Visit” section is available during self-isolation. Here you can “stroll” through the museum halls, visit permanent exhibitions, and enjoy the historical and cultural heritage.
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The Hermitage Museum, “Virtual Visit” section |
Online team building: a modern reality
Not only entertainment events but also work are moving into virtual reality. To maintain employee morale, motivate them and keep them communicating, demand for online team building ideas has appeared among successful companies.
For example, the football players of FC Zenit took part in the show “Home Cooking”. There they learned a new skill — culinary mastery together with famous chefs, and simply had fun in their free time, of which athletes currently have plenty. The show is broadcast live on the team’s Instagram account. All fans of the club can join it and support their idols.
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FC Zenit took part in the show “Home Cooking” |
Online bar
If you are planning an unusual online corporate party or just want to relax with friends, you can visit the international online bar in support of the idea of self-isolation. It consists of several “rooms” on the Whereby video calling platform. You can invite someone to a meeting using a link.
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| International online bar |
The team of the event agency Aventura successfully implements a wide variety of ideas for team building and other events. The online format opens up new opportunities for unconventional formats. Such as: Telegram quests, online team building, online strategies, art and cooking master classes, online parties/concerts, intellectual online quizzes, corporate online radio/TV, etc., online conferences, as well as combined formats of online events.
By the way, we have developed and are already successfully using with our clients several interesting options for online events. You can find them here:
We will also easily develop a unique concept for your company taking into account all your wishes. Let's resist the pandemic in the world and stagnation in business together!
The article was prepared based on materials from Event LIVE.
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