Event decor is an important and integral part of any event. Departure from standard decoration of events has led to a trend for original ideas and grand decorations. Art objects occupy a special place among them - original independent decor elements. At the same time, they harmoniously fit into the unified artistic and conceptual composition of the entire event and become its bright accent.
What types are there and what are they made of?
Any art object is a focal point of attention. It is a structure that carries a specific message and idea. Many spheres intersect in it: art, design, marketing, psychology, sociology, media, etc. Unusual installations will be a wonderful addition to any event, and will also attract additional attention from the audience. There are different types of art objects: designer, decorative, functional, street, landscape, light, etc.
The material for creating art objects can be anything: plastic, wood, metal, glass, wire, plywood, paper, cardboard, foam, textiles, gypsum, stone, etc. The list can be endless, because a true artist will create an art object from any item. And yet some trends of this year can be traced. First of all, it is the use of environmentally friendly materials: wood and its derivatives, glass, stone, sand, and metal. For example, the American advertising agency “Rubik Marketing” at one of its annual professional events created a huge logo of the magazine “HGTV” from sand.
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Logo of the magazine “HGTV” made of sand |
Also, “live” compositions of plants and flowers are relevant today. For example, presenting its spring collection, the jewelry company Pandora presented a huge composition of greenery - a topiary, in the center of which the company logo was displayed.
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“Pandora” logo in a plant composition |
It is worth noting that “trash” is increasingly used to create expositions – such installations raise acute environmental issues and attract increased public attention. Total digitalization has also not bypassed this area of art. Art objects can be interactive, reacting to human actions, and also become part of a whole show.
Where are they used?
There are no clear boundaries where installations could be used, because art is multifaceted and has no boundaries. However, most often art objects are used in the following areas:
1. Advertising and promo actions. Art objects are an effective marketing tool, since modern people have not yet developed the so-called “banner blindness”. Installations attract glances, enhancing the advertising effect on a subconscious level. They are widely used at mass events, especially for brand promotion.
By the way, attracting attention to a logo can be not only passive. It will be much more effective for people to participate in creating an art object. For example, at a corporate event, company employees can make a logo from available materials or decorate it, showing a creative approach. Also, you can invite passersby to contribute to the creation of an installation, as the owners of an Asian cafe in Yekaterinburg did (restaurant guests recreated a huge dragon from Chinese chopsticks on a pre-prepared stand).
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Huge dragon made of Chinese chopsticks |
2. Decoration of events and holidays. The use of art objects as components of decor is often practiced both at official business events (business forums, conferences, scientific meetings) and at celebrations (corporate parties, company days, etc.). In the first case, art objects most often represent unusual logos or emblems. But at informal events, such installations can also carry symbolic meaning (for example, a decorative Christmas tree made of soda cans at a Coca-cola New Year corporate party).
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Decorative Christmas tree made of soda cans at a Coca-cola New Year corporate party |
3. Photo zones, decorations for exhibitions and shopping malls. An original art object at an event can become an attractive background for photo shoots. This is a good way to advertise and promote a brand on social media. In this case, the decor item should be located in an accessible and convenient public place, preferably on a special platform with good lighting. For example, you can place an art object in a city park or in a shopping mall on the eve of significant holidays. By the way, professional photographers also use unusual installations in their work. This is a great way to find new images and move away from templates.
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Original Alfa-Romeo advertisement, art object in a shopping mall |
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Benches shaped like books |
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Art object made from recycled cocktail straws |
An original art object is a synthesis of several art forms, and far from every designer is able to create a successful solution that is at once aesthetically attractive, resistant to environmental influences, carries a clear message, and at the same time meets the goals and objectives of the brand. Aventura event agency follows trends in the world of art and modern technology and will gladly help create an art object that meets all requirements. Get inspired by new ideas together with us!
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